Welcome back to another episode of The Ecommerce Revolution Podcast! In this episode, we dive deep into the world of Amazon Advertising with Elizabeth Greene, the co-founder of Junglr — an agency that helps 7- and 8-figure Amazon brands scale profitably through data-driven ad strategies.
Elizabeth shares her journey from homeschooling mom to Amazon PPC expert, breaks down what ad types you should focus on, and delivers a masterclass in campaign optimization, profitability, and scaling — all tailored for emerging ecommerce entrepreneurs.
Whether you're launching your first product or trying to grow from 6 to 7 figures, this is your roadmap to mastering Amazon ads.
🎯 What You’ll Learn in This Episode:
* How Elizabeth went from side hustle to running a top-tier ad agency
* What ad types are best for beginners (and which to skip at first)
* The difference between ACoS, TACoS, and Ad Sales %
* How Amazon ads directly influence your organic ranking
* How to avoid the most common ad mistakes
* Budget-friendly tools to get started
* How to scale strategically — and when to pull back
* The surprising ways AI is transforming how sellers operate on Amazon
🕒 Timestamps & Chapters
(00:00) Elizabeth’s intro: From homeschooler to ad expert(04:20) Starting on Amazon with retail arbitrage(06:55) Transitioning to private label and discovering ads(09:30) Why Amazon ads are more math than creative(10:53) Can you still succeed on Amazon today?(13:00) The importance of knowing your buyer persona(14:20) Amazon ad types explained: Sponsored Products vs. Brands vs. Display(16:00) Why Sponsored Products are the best place to start(18:15) Common ad mistakes most new sellers make(22:00) Why product-level ad data matters more than campaign-level(26:00) How to build a "healthy" ad account structure(28:00) Understanding ACoS, TACoS, and ad sale %(33:00) Balancing profitability vs. growth with the 3-metric framework(36:00) The myth of turning off ads once organic rank improves(39:30) How to strategically reduce ad spend (without hurting sales)(42:00) Tools of the trade: Kapoq + custom-built internal tools(45:00) Inventory, reviews, and how they impact your ad performance(47:00) Manual reporting vs. automation — what sellers should track(49:00) How AI is helping sellers analyze performance faster(50:25) Elizabeth’s #1 recommendation: Know your numbers(53:45) Pattern recognition, instincts, and working with pros(55:00) A fun “wow” moment using AI with her kids 🐛(57:00) Where to find Elizabeth + how to get a free ad account audit(59:00) Wrap-up and closing thoughts
🔗 Connect with Elizabeth Greene & Junglr
🌐 Website: https://www.junglr.com📅 Free Ad Account Audit: Available through the site📺 Weekly Live Q&A: Thursdays on Junglr.com — ask your Amazon Ads questions live!
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