Human-First Content That Converts: Copywriting Secrets for Ecommerce Brands

In this thought-provoking episode of The Ecommerce Revolution Podcast, host Ramin Ramhormozi sits down with seasoned content strategist Abby Wood, founder of The Content Lab, to explore the critical role of human-first content in the age of AI.

As ecommerce entrepreneurs race to scale content using tools like ChatGPT and Claude, Abby challenges us to slow down and focus on what really moves the needle: unique, brand-aligned, customer-focused writing.

You'll learn how to:

* Use AI without sacrificing authenticity

* Prioritize your website’s content strategy for maximum impact

* Avoid the most common content creation mistakes

* Understand Google’s approach to ranking human vs. AI-generated content

* Use storytelling to build trust and boost conversions

Whether you're writing product descriptions, homepages, or blogs — this episode is a must-listen for any founder who wants their content to actually connect and convert.

🕒 Chapter Timestamps:

00:00 – Introduction to Abby Wood and The Content Lab04:00 – The rise of AI in ecommerce content: threat or tool?06:30 – Why AI still can’t replace the human writer10:00 – What “human-first content” actually means13:00 – Google’s Helpful Content Update and what it means for SEO17:00 – Storytelling and the power of personalization in ecommerce22:00 – The slow web movement: quality over quantity26:00 – Touchpoints that create brand loyalty (thank-you emails, handwritten notes)30:00 – Google’s EEAT standards: What founders need to know35:00 – Keyword research vs. natural content flow40:00 – Where to start: homepage, about page, and product pages44:00 – Blogging tips: content repurposing, evergreen value, and updating posts50:00 – Using AI to scale your content without losing your voice54:00 – Abby’s vision for the future of content creation59:00 – Where to find Abby + her final thoughts on content vs. AI

🧠 Quotes to Highlight:

“AI is a great tool, but it’s not your brand voice.”“If you wouldn’t say it to your best customer, it shouldn’t go on your homepage.”“Consumers trust content that feels real—and they can spot the fake faster than ever.”“The About page can secure a sale over a competitor. Don’t overlook it.”

📬 Connect with Abby:

* Website: https://www.thecontentlab.ie

* Podcast: Content Goodies (available on Spotify and all major platforms)

* LinkedIn: Abby Wood

💥 Join The Ecommerce Revolution

Join a growing community of ecommerce entrepreneurs building smart, profitable businesses with powerful content, automation, and coaching.👉

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co