We are excited to welcome Samir Balwani, CEO of QRY to The Ecommerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode.
TIME STAMPS00:00 Intro05:10 QRY Audit07:15 Where did QRY come from?09:05 5 stages of DTC10:00 Stage 1 - Product Market Fit13:00 Stage 2 - Building initial brand awareness14:40 Building Community 18:00 Better to go out of stock than out of business19:00 Stage 3 - Starting to scale paid advertising21:00 How to manage break even with clients22:10 MER27:50 testing plan28:50 Analytics28:40 Stage 5 - Consistent growth & scale30:00 Stage 4 - Driving incremental awareness32:05 AI platforms32:23 What happens to an organization at Stage 5?34:35 Stage 5 spikes36:20 Stage 0 - what would you tell a new business to start?40:05 Core Values40:35 Rapid Fire questions
REFERENCESQRY - https://www.weareqry.com/SKU Agency - Gatsby - https://www.gatsby.ai/Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/
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