With 98% of Americans owning a mobile phone, there is no doubt that SMS is the future of digital marketing. Join us live on The Ecommerce Revolution Podcast where we'll be talking to Nick Romaya, Head of Partnerships at Recart, to learn how e-commerce brands should leverage SMS marketing to skyrocket their sales.
Timestamps
00:00 Intro3:54 Nick's safari in Kenya7:00 Nick's entrepreneurship9:50 Differences between email & SMS marketing12:30 Where does SMS excel?15:10 What to consider before jumping into SMS21:40 How to build your SMS list24:55 Popup - ask for email or sms first?27:00 Example of a brand that does only SMS marketing28:30 Strategies after SMS popup is setup?33:00 What makes Recart different?36:50 SMS Compliance39:50 Tips for someone coming into e-commerce44:00 Rapid fire questions
Referencesrecart.com calvinklein.us/en
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