🎙️ Why Your Ecommerce Business Is Broke (Even With Sales!)

🔥 Quote Worth Sharing:

“Cash flow should be as natural as breathing. Inhale: money in. Exhale: money out. If you're not breathing, you're not in business.” — Cash Flow Mike

🧾 Episode Summary:

Cash flow isn't just another accounting term—it's the oxygen of your business. In this high-energy episode of The Ecommerce Revolution Podcast, we sit down with the one and only Mike Milan, a.k.a. Cash Flow Mike, to uncover why even successful ecommerce businesses can feel like they're constantly gasping for air.

A former state trooper turned financial expert, Mike has helped uncover over $150 million in hidden cash for small business owners. He brings clarity, humor, and powerful frameworks like the “Seven Minute Conversation” and “Wealth on the Shelf” to make finance feel accessible—even fun.

You’ll walk away understanding:

* Why making sales doesn’t guarantee you’re making money

* The real difference between cash flow and profit (and why it matters)

* How to avoid inventory traps and spot “wealth on the shelf” (not to be confused with “Elf on the Shelf” 😉

* How to calculate a proper runway for your ecommerce business

* Early warning signs of a cash flow crunch—and how to fix it

* How his tool, the Clear Path to Cash app are can be a game changer in the finance game

If you're serious about growing a sustainable, stress-free ecommerce business, this is your wake-up call to finally master your cash.

📍 Chapter Timestamps:

00:00 – Breathing = Cash Flow01:00 – Meet Cash Flow Mike04:30 – The Fear Behind Finances06:45 – Why Cash Flow is Critical in Early-Stage Ecommerce08:45 – Profit vs. Cash Flow Explained10:30 – Calculating Your 3-6 Month Runway13:00 – The Hidden Cost of Inventory16:00 – “Wealth on the Shelf” Explained18:45 – Real-World Inventory Horror Story22:00 – Early Warning Signs of a Cash Crisis24:00 – AR/AP Mismatches and the Financial Gap27:00 – What is Working Capital and How Much Do You Need?29:00 – The Seven Minute Conversation (FREE Tool)34:00 – From State Trooper to Finance Educator36:00 – Growing Broke: The Marriott Story40:00 – Where Founders Leave Cash on the Table43:00 – Mike’s Tools, Programs & Memberships45:00 – Recommended Accounting Tools & Business Setup Tips48:00 – AI and Financial Ripple Effects50:30 – Where to Learn More from Mike53:45 – Final Thoughts + Community Plug

🔗 Resources Mentioned:

* 🎓 Free “7 Minute Conversation” Tool

* 💻 Clear Path to Cash App

* 📘 Don’t Be a DUMB Business Owner (Mike’s book)

* 🧠 Clear Path to Cash Facebook Group

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