Building Culture Through Strategic Internal Communication

Episode 223

Released December 11, 2025

Guest: Alejandra Ramirez, Founder of Ready Cultures

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Episode Overview

In this episode, Sue is joined by Alejandra Ramirez, an internal communications specialist with nearly 20 years of experience helping service-driven businesses shape their culture from the inside out. Together, they explore why so many organisations struggle to turn their values into lived reality—and what leaders can do about it.

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The Culture Gap

We've all seen it: values proudly displayed on office walls that bear little resemblance to how things actually work day-to-day. Alejandra explains that whilst companies often start with the best intentions when defining their vision and values, they frequently forget to bridge the gap between what leadership wants to say and how employees actually receive it.

The cost of this disconnect shows up in ways that aren't always traced back to culture—high turnover, low engagement, internal politics, and slower decision-making. As Alejandra puts it, "Your culture is only as strong as your communication."

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The 3-H Framework

To help leaders communicate more effectively, Alejandra introduces her 3-H Framework: Head, Heart, and Hands.

Head