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April 30, 2025 15 mins

This week, we’re joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching.

Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer.

If you’re stuck undercharging or unsure how to sell your value—this is the wake-up call you need.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride

Key highlights of this episode include:
✅ Why your belief in your worth sets your price ceiling
✅ The journey from £25/hour to £15k coaching offers
✅ How most coaches undersell the true value of transformation
✅ The “cost of doing nothing” that your clients already pay
✅ Why world-class coaching demands world-class investment

Connect with Kirk: https://www.instagram.com/kirkmiller_/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantum

Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/

 

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

 

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