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August 20, 2025 25 mins

This week, we're breaking down the truth about marketing metrics with insights every gym owner and online coach needs to hear.

Too many fitness businesses waste money chasing low-cost leads that never convert. In this episode, we reveal the strategies that actually drive profit—from refreshing your offers to building stronger sales systems.

Key highlights of this episode include:

✅ Why cost per lead doesn't guarantee profitability.

✅ How benefits-driven ads outperform feature-driven campaigns.

✅ The power of refreshing your offers to stand out.

✅ Creative variation strategies that slash ad costs in half.

✅ Why sales skills—not just leads—make or break your business.

 

You can check out FMA Demo, http://fmademo.co, to see how it all works.

 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

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