All Episodes

September 17, 2025 54 mins

This week, we're joined by FMA client, Jack Wheeler, a Canadian gym owner who scaled two facilities to seven figures with over 700 clients and 30 staff. Jack reveals how he transitioned from working 60 hours a week on the gym floor to running his business like a true CEO.

In this episode, Jack unpacks the mindset shifts, systems, and marketing strategies that allow gym owners to stop undervaluing their services and build sustainable businesses.

Key highlights of this episode include:

✅ Why charging premium prices attracts better, long-term clients.

✅ The hidden dangers of over-involvement in daily operations.

✅ How to build trust through "give first" marketing.

✅ The retention systems keeping churn below 4%.

✅ Why delegation and leadership create true business freedom.

 

Connect with Jack: https://www.instagram.com/360fitnesspt/

 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

 

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.