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August 6, 2025 68 mins

This week, we’re joined by the founders of one of Ireland’s fastest-growing gym brands, Steve and Stuart, who scaled from a single studio to eight thriving locations, all without relying on paid marketing.

They reveal how a science-driven training model, an unshakable focus on culture, and the right systems created explosive growth in a crowded fitness market.

Key highlights of this episode include:

✅ The gym model that scaled to 3,000 members with no marketing.

✅ How culture and presence fuel long-term gym success.

✅ Why coaching technique beats flashy marketing every time.

✅ The systems that make scaling and franchising possible.

✅ Building trust with members from day one.

Connect with:

Steve Weinmann: https://www.instagram.com/stephenweinmann/

Stuart Grehan: https://www.instagram.com/stuart_grehan/

 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

 

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

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