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July 16, 2025 62 mins

This week, we're joined by Luke Robinson, FMA's Head Sales Coach, who's helped hundreds of gym owners and online coaches close more deals with confidence.

Luke dives into the myths holding back most fitness businesses, from sales scripts and low-confidence coaches to the flawed "DM-only" model. If you want to actually grow your business and help more people, this is the truth you need.

Key highlights of this episode include:

✅ Why your business model could be killing your potential

✅ The lie behind "Sell by DM" business advice

✅ Confidence is the #1 skill you're not training enough

✅ Why sales is a transference of belief — not a pitch

✅ How to go deeper in discovery to close with conviction

 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

 

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

 

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

 

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

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