The Food Blogger Pro Podcast

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Episodes

June 17, 2025 61 mins

Leveraging social media and your email list to make your content work smarter with Ben Jabbawy from Grocers List.

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Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List

Turning Followers into Revenue with Ben Jabbawy from Grocers List

In this week’s episode, we’re continuing with our Grocers List mini-series with Ben Jabbawy, the founder of G...

  • Making Instagram work smarter for your business, repurposing old content, and making the most out of DM automation tools with Lindsay Ostrom from Pinch of Yum.

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    Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum.

    How Pinch of Yum Uses Instagram to Grow Their Email List

    Welcome to the kickoff episode of our new mini-series, sponsored by Grocers List! In ...

    Scaling a Brand, Navigating Burnout, and Finding Your Why with Joanie Simon of The Bite Shot.

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    Welcome to episode 521 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon from The Bite Shot

    Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again

    In this week’s episode, Joanie gets real about the not-so-glamorous side of turning a creative passion into a full-on bu...

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    Pitching, writing, publishing, and marketing a cookbook with Erin Clarke from Well Plated by Erin.

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    Welcome to episode 520 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Clarke from Well Plated by Erin.

    What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin

    In this episode, we are thrilled to welcome back Erin Clarke (after 9 years!!!) to dive into the be...

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    The power of consistency, community, and time management with Christina Leopold from Addicted to Dates. 

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    Welcome to episode 519 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Leopold from Addicted to Dates

    How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers

    This week’s episode dives deep into the journey of food blogger Christina Leo...

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    Surveying your audience, building effective lead magnets, and staying consistent with emails with Molly Thompson from What Molly Made.

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    Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made.

    How Molly Thompson Grew Her Email List from 15K to 100K

    Tired of the ever-changing Google algorithms, Molly Thompson decided to lean into email marke...

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    Crafting a brand with meaning and scaling a business with Shen Chen from Just One Cookbook.

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    Welcome to episode 517 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shen Chen, who jointly runs the English-language Japanese food blog Just One Cookbook with his wife Nami. 

    Preserving Tradition While Scaling a Modern Business with Shen Chen from Just One Cookbook

    This week on the podcast, Bjork...

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    Growing and nurturing your email list, understanding your subscribers' needs, and creating lead magnets with Matt Molen from Email Crush. 

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    Welcome to episode 516 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen, the CEO of Email Crush

    Diversifying Income Series: Monetizing Your Email List with Matt Molen

    In this episode, Matt shares email marketing principles and why it’s one o...

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    Build relationships that last with brands, simplify brand outreach, and develop confidence in your offerings with Candice Ward from Eat More Cake

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    Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake.

    Diversifying Income Series: Working with Brands

    In today’s crowded content landscape, with the rise of AI, increased c...

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    Making decisions about diversifying your business and launching and running a cooking camp for kids with Jess Smith from Inquiring Chef.

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    Welcome to episode 514 of The Food Blogger Pro Podcast! For part two of our Diversifying Income Series, Bjork interviews Jess Smith from Inquiring Chef.

    Diversifying Income Series: Cooking Classes

    Jess Smith launched her blog, Inquiring Chefs, in 2010 and has slowly but steadily tra...

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    Generating recurring revenue through membership sites, the power of community, and how to scale your business with multiple income streams.

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    Welcome to episode 513 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adam Sobel.

    Diversifying Income Series: Membership Sites with Adam Sobel

    In this week’s episode, Adam Sobel of Cinnamon Snail shares his journey from owning a restaurant to launchin...

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    Balancing creativity and consistency, maximizing productivity, and navigating food trends with RIz Asad from Chocolates and Chai. 

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    Welcome to episode 512 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rizwan Asad from Chocolates and Chai. 

    How to Balance Creativity and Consistency in Blogging

    This week, we’re chatting with Riz from Chocolates and Chai, who shares some amazing insights on ...

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    Finding success as a personal brand, balancing creative work with financial sustainability, and leaving YouTube for Substack with Carla Lalli Music.

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    Welcome to episode 511 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carla Lalli Music.

    The Cost of Content and Why Carla Lalli Music left YouTube

    Carla Lalli Music has been a fixture of food media for the last 15 years, including six years ...

  • Reinventing your brand, transitioning from self-publishing to traditional publishing, and developing a cookbook for a fan base with Chelsea Cole from A Duck's Oven.

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    Welcome to episode 510 of The Food Blogger Pro Podcast! This week on the podcast, we are welcoming back Chelsea Cole from A Duck’s Oven.

    Publishing a Fan Cookbook for A Court of Thorns and Roses

    This is Chelsea’s third (!!!) appearance on the podcast and ...

  • Prioritizing providing authentic value to your readers, updating old content, and choosing the right marketing channels for your content with Elena Davis from Cucina by Elena.

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    Welcome to episode 509 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena.

    Creating Reader-First Content and Growing to 800,000 Monthly Page Views with Elena Davis

    We are so excited to w...

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    Understanding active passive income, creating authentic content, and navigating brand partnerships with Britney-Brown Chamberlain from Britney Breaks Bread.

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    Welcome to episode 508 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Britney Brown-Chamberlain from Britney Breaks Bread

    How Britney-Brown Chamberlain Grew Her Food Blog to a $20K/month Business

    This week’s podcast features Britney...

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    Building a full-time business as a food creator over the course of eight years, understanding your 'why,' and meeting your goals with Alexandra Shytsman from The New Baguette.

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    Welcome to episode 507 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alexandra Shytsman from The New Baguette.

    Key Strategies for Taking Your Blog Full-Time

    In this podcast episode, Alexandra shares the ins and out...

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    Understanding Reddit's community dynamics, Reddit posting strategies, and how to maintain a work-life balance with Jacqueline Schell.

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    Welcome to episode 506 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jacqueline Schell from Crafty Cookbook

    How to Grow Your Audience as a Food Creator on Reddit

    In this episode, Jacqueline Schell from Crafty Cookbook talks all about how to navigate the ...

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    Using deep links, understanding your audience's behavior, and tracking links with Scott Allan from URLgenius.

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    Welcome to episode 505 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Scott Allan from URLgenius

    Maximizing Affiliate Revenue with Deep Linking

    Ever wondered how to squeeze every last drop of revenue from your affiliate links? In this week’s episode, Scott Allan from URLgenius ...

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    Using data to navigate helpful content updates and drive social media success and taking your blog full-time with Mika Kinney from Joy to the Food.

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    Welcome to episode 504 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mika Kinney from Joy to the Food.

    From 1K to 250K: The Instagram Growth Strategy That Transformed Joy to the Food

    Mika and her husband Dan launched their food blog, Joy to t...

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