2023 Winner of the Accelerator of the Year Allyson Tjoelker

No matter the team size, a strategic plan, and inspiring vision can go a long way in accelerating a team toward success. On this episode of The Forward Thinking Podcast, FCCS VP of Marketing and Communications Stephanie Barton welcomes Allyson Tjoelker, SVP, Mission and YBS Lending for Capital Farm Credit and winner of the Accelerator of the Year Award. Allyson shares more about her professional journey and her YBS work for Capital. She highlights her tactics for developing a strategic vision from day one, offers strategies for supporting the next generation, and underscores the importance of developing a forward-thinking and collaborative leadership style.

 

Episode Insights Include:

 

Developing a strategic vision 

• Assessing the situation at the beginning will help everyone start on the right foot.

• Meet with as many people as possible to understand the team environment and team member’s perspectives on its general health.

• Form an internal advisory group of champions who can advocate and steer the team toward success.

• Ask for input from team members about what might work and what might not work.

• Create an external advisory committee that can brainstorm solutions and provide feedback.

• Lean on your network to gain insights into successful programs.

 

Strategies for supporting the next generation

• Identify who the target audience is.

• You can’t start too young – support youth in agriculture from an early age.

• Consider the three buckets of initiatives – education, outreach, and financial solutions.

• You will experience greater success when you are willing to share your vision and your resources.

• Marketing to the next generation needs to be intentional and impactful.

• Effective educational conferences highlight both marketing and succession planning.

• Youth educational offerings can engage the next generation from a middle school level.

 

Executing and meeting goals as a one-person team

• The YBS forum has been key in supporting Allyson’s efforts.

• Empowering others to share their passion can lead to great results.

• Leadership support is a critical component of YBS and next-generation success initiatives.

 

Overcoming the challenges of being a one-person team

• The desire to grow is not always matched by the manpower, but Allyson hasn’t let that slow her down.

• Finding the balance of excellence within the constraints of a strategic plan is essential to success.

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