012: Blair Shane (CMO, Sequoia Capital) | Fundamental Truths to Iconic Companies

Blair Shane is currently Partner & CMO at Sequoia Capital where she leads a team focused on helping founders build legendary companies. Her experience makes her well suited to helping a partnership and portfolio made up of diverse, intelligent and driven individuals drive results. Prior to Sequoia, Blair was CMO & Associate Dean of Stanford Graduate School of Business, where she revitalized its marketing function. She joined Stanford from the California Academy of Sciences where, as CMO, she re-opened the museum in 2008 and launched new programs such as NightLife and variable pricing to rejuvenate attendance. Before that, Blair spent seven years at Charles Schwab where she was VP of marketing planning and integration. In whatever job she is in, Blair is passionate about creating new possibilities and getting what may be perceived as impossible done.

On This Episode:

• Learn the qualities that you should adopt to be successful.
• Discover how to take your product to market and ensure it's well-received.
• Chris and Blair define the difference between brand marketing and performance marketing.
• Blair describes her own evolution.