016: Andrew Kinzer (Co-Founder, Head of Product @ Outreach) | The Secret to Building $1B Products

Andrew co-founded Outreach in 2014 and served as VP of Product Strategy. He began his career in design, working for agencies in the Bay Area until 2009 when he moved to Seattle and transitioned to designing product at Pelago. He has since left his role at Outreach and is now working on solving problems in climate change.

He is driven by the idea that certain technologies will significantly move our society forward, and that if we can simply dream of the future, we can work our way backward from that dream and find our path forward. He is also a passionate believer in setting exceptionally high bars, and working to find a way to reach them. He holds a BFA from the California College of Design and lives in Seattle with his wife and his adorable (but spoiled) dog Cody.

On This Episode:

• Andrew and Chris go back before the genesis of Outreach and the failed venture that led them there.
• Learn how to pivot from failure.
• Andrew explains how to become a successful product owner.
• Learn common pitfalls when trying to serve your customer base.

Key Takeaways

1. 1. Take time to look at the data from your failures.
   2. Test really rough ideas as soon as possible to see if there is interest.
   3. Know when to pivot.

Tweetable Quotes:

• "You want strong visceral reactions."

• "Nobody pays for a hammer, they pay for what a hammer gets you."