Canva is arguably one of the most popular design tools in the world right now. But how do you use it to offer a value-added service to your clients? Today our guest is Rhiannon Rosas, a graphic designer and social media manager who helps service providers stand out online with attractive content that’s cohesive to their brand. Join us as we discuss key graphic design opportunities and important steps for freelancers who want to get started in the Canva niche.
Podcast Outline:
[0:00] Introduction to Rhiannon Rosas and the topic of using Canva to offer a value-added service to your clients - Rhiannon shares the story of how she became a freelancer and what she’s doing today.
[2:22] How Rhiannon dove into Canva and how important it is to her business now - Rhiannon explains how easy Canva is to use and how it helps people who are starting their businesses.
[3:37] How Canva’s changed the game for companies like Adobe - Rhiannon and Craig describe features from Photoshop and InDesign that are being added to Canva.
[5:01] The entrepreneurial story of Canva - how the founders created a digital tool that morphed into Canva.
[5:33] Opportunities for freelancers that relate to Canva or graphic design in general - Rhiannon and Craig list examples of design projects you can do for clients and how you can niche down.
[9:07] Clients who need Canva services now - Rhiannon shares examples of hot markets for people who want to start offering Canva services in specific niches.
Steps for Freelancers to Get Started in the Canva Niche
[12:16] #1 Have a portfolio ready - how to create and share designs for a specific industry or client you’d love to work with.
[14:15] #2 Teach in Canva through content marketing - how maintaining a presence in blog posts and social media show you know your stuff and emphasize you’re an expert in this area.
[15:55] How Canva allows everyday people with giftings and abilities to turn it into an income - the value of having a tool and a playground in Canva to leverage your creativity and transform it into a service you offer.
[17:34] How to get to know Rhiannon
[18:11] How to learn more about Freelance University’s Canva Specialist program and other courses and training tracks
Resources and Tools Discussed in this Episode:
Learn more about Rhiannon Rosas:
On Instagram: @rhiannonraedesigns
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