This week we sit down with CMO of Firestone Walker, Dustin Hinz. We take a peek behind the curtain to see what goes into delivering new and old brands from concept to shelf. Items of discussion include:
- The previous guard at Firestone Walker marketing team.
- Coming in right before COVID.
- The challenge of finding new drinkers outside of Firestone's core audience.
- High level portfolio strategy.
- Being an outsider in the beer industry.
- Inheriting the gift known as 805.
- 805 as a lifestyle brand.
- Clear glass for Cerveza??
- Brand extensions.
- Is 805 a gateway beer?
- Big surprises
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