Baz Moffat: The Women’s Health Pioneer

Baz Moffat is having an extraordinary impact in the world of women’s health.

A former GB Rower, Baz co-founded The Well HQ, an organisation that educates and empowers women to understand their bodies and use that knowledge to thrive in sport, health and life. 

Baz was in the GB Rowing team from 2005-2008 – medalling at the World Championships in 2007. With degrees in Sports Science and Health Related Behaviour Change, Baz ran personal training and fitness businesses before moving into women’s health and in 2021, co-founding The Well HQ.

Baz is also the co author of ‘The Female Body Bible’.

We explore so much in this fascinating episode from the challenges of competing in sport at the highest level to the systemic changes needed to accommodate female athletes today.

Baz is refreshingly open about the challenge of running a mission-driven business whilst addressing taboos that have existed in society for hundreds of years.

It’s inspiring to hear more about the cultural shift that is finally taking place, as Baz shares her hopes for a more inclusive future in sport and physical activity.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

Episode Transcript

Sue Anstiss (00:03):
Hello and welcome to The Game Changers.
I'm Sue Anstiss, and this isthe podcast where you'll hear
from trailblazing women in sportwho are knocking down barriers
and challenging the status quofor women and girls everywhere.
What can we learn from theirjourneys as we explore key
issues around equality in sportand beyond?
I'd like to start with a bigthank you to our partners, Sport

(00:24):
England, who support The GameChangers through a National
Lottery Award.
I'm excited to say that in this, the 18th series of The Game
Changers, I'll be talking tofounders and entrepreneurs the
women who have set uporganisations that help change

(00:46):
the landscape for all women andgirls in sport.
My guest today is Baz Moffat, aformer GB rower who co-founded
The Well HQ, an organisationthat educates and empowers women
to understand their bodies anduse that knowledge to thrive in
sport, health and life.
Baz was in the GB Rowing Teamfrom 2005 to 2008, medalling at

(01:15):
the World Championships in 2007.
With degrees in Sports Scienceand Health-related Behaviour
Change, Baz ran personaltraining and fitness businesses
before moving into women'shealth and, in 2021, co-founding
the Well HQ.
Baz is having an extraordinaryimpact in the world of women's

(01:35):
health.
So, Baz, can we start with yoursporting background?
You are an international rower,as I mentioned, but where did
your love of sport or interestin sport begin?

Baz Moffat (01:51):
I think I just was born loving sport and I don't
really know how like neither ofmy parents are sporty we had a
garden and I just did handstandsfor years against the wall
trying to get myself to do aone-handed cartwheel or a
no-handed cartwheel, playingtennis against the wall, trying
to drag any friends in.
And I just, I just love sport.
I remember my mum getting me twobooks like one was the it was a

(02:14):
Barcelona Olympics a long timeago now, but it was a it was a
Getty kind of you know book ofall the imagery to do with the
Barcelona Olympics and justgoing through those pictures and
thinking, wow, like I want tobe that.
And I had another one about theRoyal Ballet School and I was
like, wow, like I want to bethat.

(02:37):
And I just, from a really youngage, I just knew that I wanted
to be an athlete and I didn'thave any talent, I just had this
drive in me to do everythingand so I just did, I just loved
it, I really loved it.

Sue Anstiss (02:45):
And did you play team sport as well?

Baz Moffat (02:46):
Yeah, yeah, played team sport, everything like
every kind of sport, I thinkprobably gymnastics, probably.
I'm pretty long and tall.
I think that probably didn'tlast very long in that, but I
gave it a good crack.
Yeah, I gave everything a go.

Sue Anstiss (03:00):
I'd love to see you do the handstands and
one-handed cartwheels at somepoint now, not anymore.
When did you find uh rowing?
How did you discover rowing?

Baz Moffat (03:09):
oh really really late.
So, um, like my, my main sportas a teenager was athletics.
Really loved it, got to Englishschools level kind of, got to
university.
But I think you know we may ormay not go deeper into this, but
I think that classic moved awayfrom a club with quite a good
support system, went touniversity where everyone just
seemed to be better, liketraining harder, doing so much

(03:30):
more training than I'd ever done, and so I got into that
downward spiral of training,more, eating, less, attempted to
be a great performer andactually everything was going
wrong.
But I just did more of all thewrong stuff.
Do you know, like I think, andyou hear that story over and
over again with athletes.
So it kind of got to my finalyear of of university and I was
like I'm never gonna fill thisdream, so let's just stop.

(03:52):
And I then got a job in Londonand I attempted to do sport for
fun, which I I was like, oh,like, maybe I'll do sport for
fun, like pick rowing, which isa really stupid sport to choose,
uh, for fun.
But I what really appealed tome was the team, like the team
element, which I'd missed inathletics.
You're part of an athleticsteam, but everything's on

(04:13):
yourself.
So I joined a rowing club inHackney called the Lee, which
was wonderful, at the age of 21when I left uni, and then it
kind of all started from there.

Sue Anstiss (04:23):
Well that's interesting, isn't it?
I assumed it was at university,so I guess historically it's
been a sport that women havefound later at uni.
So there's Olympic champions,and so on as well too.
Is that still the case forwomen's rowing, do you think?

Baz Moffat (04:36):
Yeah, I don't know if I'd get in the team now, like
in terms of like how late Istarted.
I think it is easier totransition into rowing, like if
you've got, if you've got a body.
You know, like I kind of jokeabout how I did everything at
school, but I had a body, I knewhow to move my body, I had good
like physical literacy, if youlike.
Like I could kind of like Icould pick up most sports and be
reasonably good at them, and soI'm trainable and coachable.

(04:59):
And so I think that rowing it'sreally complicated but really
simple.
It is one thing, it is onestroke and it accompanied by a
mindset that doesn't mind doingthe same old thing like over and
over again.
So you've got, you have quite ahigh tolerance for boredom and
a high tolerance for pain and Ithink that if you kind of have
that mindset and that abilityand that sort of physicality,

(05:20):
you can pick it up later on.
And also I think that rowing isthe fitness is so specific it's
strength and endurance that youdon't mature.
Even if you've started from ayounger age, you will peak in
your late twenties.
So you do have time.
It's not like swimming ortennis or gymnastics.
You know where lots of peoplecould be world-class at 18, 19,

(05:41):
20.
Like you rarely find that inrowing, so I think it's an older
sport, so to speak.

Sue Anstiss (05:51):
And for people that may have never rowed before,
what was it that you loved aboutbeing in the water and, I guess
, being on a boat?
You talked about thatrepetitiveness and so on, but
what is it about rowing that youloved, do you?

Baz Moffat (05:57):
know what I think it was.
It goes back to that originalthing.
I was from a young age age.
I wanted to be an internationalathlete and I was like this
could be my sport.
I didn't really care what sportgot me to being an
international athlete.
I didn't love rowing.
I enjoyed it enough, obviously,but I didn't love rowing.
I love.
I wanted to be an internationalathlete and I loved being part
of a team.
Like that ability to spendevery minute of every day with

(06:21):
your best friends, like failingand succeeding and going to the
places where you never thoughtwere possible, but still being
there for each other that teamelement was.
I absolutely adored it.

Sue Anstiss (06:34):
And what was your approach to training?
It does sound like that kind ofvery tough approach, and
obviously then you got into theGB pathway there.
So what was the approach tothose coaches in terms of female
athletes at the time?

Baz Moffat (06:47):
So I was after.
You know, the National Lotteryfunding came in after Athens.
So I was kind of after thatfirst wave.
So we had brilliantlysuccessful women rowers at the
time who had this amazingsculling squad that the women's
quad were doing absolutelybrilliantly but we didn't really
have a big base within women'srowing.
So I was kind of that firstcohort through.

(07:07):
That kind of like then wasbuilding this team Really really
great in terms of like gettingequal access.
So, like you know, from thatNational Lottery funding, like
we'd have the same quality boatsas the men, we'd go on the same
training camps, we'd have equalaccess to the same amount of
coaches and training facilities.
I mean this was a long time agonow, so like it was kind of

(07:29):
like nearly like 20 years ago.
Like at that stage theconversation was about equality,
it was about being the same.
So what I'm now talking aboutat the Well it didn't feel like
it wasn't being talked aboutbecause we just it wasn't feel
like it wasn't being talkedabout because we just it wasn't
even a conversation that washappening anywhere.
So looking back, of course,like you go oh gosh, we really

(07:52):
were missing a trick, but no onewas doing it.
It didn't feel like, oh, therewas no injustice, because we
didn't even know it was a thingthat we should be talking about.

Sue Anstiss (08:01):
And why did you stop your?

Baz Moffat (08:03):
rowing career.
I got dropped a month beforeBeijing.
So I was kind of like soBeijing was the Olympic Games
that I was aiming for.
So you know, in rowing reallythe Olympics you have world
championships every year, butthe Olympics is what everyone is
going for and I was in thewomen's eight.
We hadn't qualified for theOlympics for a very long time
and we qualified the boat in2007.
But in rowing you don't qualifythe athletes, you qualify the

(08:25):
boat.
So we qualified the boat, butevery decision that year had
just gone my way, like it wasn'tlike.
I was, you know, a solid personin that boat.
I was kind of on the edges ofthe boat and then in 2008, kind
of every decision went againstme by a tiny, tiny amount and I
and I was hanging on for dearlife.
But unfortunately, like a monthor so before the Olympic Games,
I got dropped and at that stageI was hanging on for dear life.
But unfortunately, a month orso before the Olympic Games, I

(08:45):
got dropped and at that stage Iwas 30 and London was the next
Games and I was gutted.
Of course I was.
But I have absolutely noregrets.
I have thrown every singlething into this.
Maybe I'm just not good enoughto get onto the Olympic team and
kind of that's okay, but couldI?
If I do this for another fouryears and the same thing happens

(09:08):
and I'm 34 and I don't have ajob and I don't have a career
and I don't, that is massive andI was like do you know what?
I'm not prepared to take thatrisk.
I need to kind of crack on nowand I think that I it was.
It was quite a straightforwarddecision for me.
It wasn't a kind of of likeshall I shant.
I was like this has been sohard and I know being an athlete
is hard, but when you're inthat zone of being the last,

(09:32):
like you know, kind of reallyworried about your selection, it
means every single trainingsession I did mattered, like I
could not take my foot off thegas for any single session.
So, even like a core stabilitycircuit, I was like I've got to
be on it, I've got to be pushingthrough.
So, being in that stress statementally, I was like wow, and it
was taking its time.

(09:52):
I wasn't healthy, like I wasn'ta healthy person, like mentally
or physically.
I definitely wasn't a healthyperson in that space and I just
knew it was time.
I was like that's okay, likeI've done everything I can, but
it was time yeah that fabulousapproach to have, isn't it?

Sue Anstiss (10:05):
I guess, then, that recognition that you're not
going to push on for anotherfour years.
What do you do now in terms ofmaintaining your fitness?
Have you got other competitivesports still?
Are there other things you do?

Baz Moffat (10:16):
No, like when I stopped rowing, I did the
classic kind of.
You know, I did lots of longdistance swimming, I did some
long distance running events,kind of just like threw myself
back into stuff.
I don't really know what I'mdoing right now, sue, I'm doing
a bit of everything.
I play netball, which I adore,on a Monday night with my mum
friends.
I haven't really found mygroove, you know.
And then every time I go I'mgoing to do something, like I

(10:38):
get injured and it's so annoying, like I hate having a body that
, like my, has always beenamazing, like like it's kind of
whatever I've wanted it to do,it can do.
And I'm now in a point where ifyou haven't run for a few weeks
, you can't just go right, I'mgonna go for a run.
You have to build up into itand you have to do a massive,
great big warm-up and you haveto cool down and I know that.
I was a personal trainer foryears and that's what I told

(10:58):
women they had to be doing.
But to actually have to do it,it's like I don't enjoy that.
So I'm I'm not, I'm not in mygroove, I don't, I haven't, I'm
not entering challenges orevents like, uh, it's a really
it's a different time of life,isn't it?
But I am, because I'mdefinitely kind of on the cusp
of being perimenopausal.
I'm not, I'm ready to beperimenopausal.

(11:19):
So I'm really focusing onPilates and strength training
and I I am kind of enjoying it,but I'm not loving it, but I'm
kind of that's kind of what I'mdoing.
Yeah, it's the right thing todo.

Sue Anstiss (11:30):
I love that honesty .
You say you studied sportsscience and also went on to
complete a master's inhealth-related behaviour change.
So what were your ambitionswhen you started those degrees?
Well, I know that when Istarted my sports science, I
wanted to be a PE teacher, butwhat did you want to be at the
beginning?
As you?

Baz Moffat (11:45):
started out, you know what I didn't know and my
mum was like head of not at myschool, but my mum was head of
sixth form and, like, give herher due.
She just said, baz, do what youlove.
Like, if you don't know whatyou want to do like in life and
I didn't at like 18, I had noclue she's like do what you love
.
I'm like, well, I still lovesport, like this is what I want
to do, and so I didn't know.

(12:06):
I just didn't know and I and Ithink that I love the sports
science degree.
But then the the masters I didat Bristol was around behavior
change and that's what I really,really love, like that health
related.
But how do we actually getpeople to change their behavior?
But I still didn't know what myjob would be like.
I kind of just knew that that'swhat really fascinated me.

Sue Anstiss (12:26):
And how did your interest in your passion for
women's health emerge?
How did that happen?

Baz Moffat (12:31):
From having children .
After rowing I became apersonal trainer with a great
friend of mine and we set up apersonal training business and
loved it.
But I kind of it wasn't likefeeding my soul, do you know,
like I kind of was like traininga lot of people that would
complain about their bonuses ortheir pensions or like you know,
and they were chronically, likealways a bit ill.

(12:52):
It was like a really differentpopulation that I'd never been a
part of before and they rock uplate or they'd cancel their
sessions and I just couldn'tquite like tap into that.
I was like I don't get this,like you've paid me money, like
you've got an appointment, liketurn up.
So I kind of was like didn'tquite.
It really frustrated me.
But then I had my children andit was the first time personally

(13:14):
that I felt massively out of mydepth physically.
Like childbirth, especially myfirst birth, physically blew my
mind.
I was like how can I not dothis?
Like how can I have been kindof?
You know, I know I said I wasthe worst in the boat, but I was
one of the best athletes in theworld, but how has childbirth
had such an impact on me and howwas I so bad at it and I don't

(13:36):
mean like like I reallystruggled with it and then after
that I just had so much moreempathy and sympathy for women
in general and I had a.
I had another child very soonafter my first baby and it was
an amazing experience and I'ddone a lot of work with doulas
and I'd really looked into likethe power of the woman's body
and how do you get the best outof the female side of you, and

(14:00):
and I had this incredible birthexperience and I was like wow,
like that was so powerful.
A woman's body is amazing.
And I and I was like, right, I,I just want to work with women
in a.
I don't want to be a midwife,don't want to be a doula, I
definitely want to work withwomen in a physical activity
sense and I want to really helpthem tap into their bodies,

(14:21):
because we're not doing thatright now.
And so that was kind of thefirst part of the journey, and
again I didn't.
Again, this was my youngest hasnow just turned nine, so this
was like nearly nine years agothere wasn't.
This space that I am now in hasaccelerated so quickly.
I think we kind of forget, likewhen I look to train with people
, I was training with anabsolutely pioneering woman

(14:42):
called Jelly Burrell who wasteaching pre and postnatal
trainers like myself to coachsquats and deadlift and lunges,
and the sector was like youcan't do that, because at that
stage it was like rest, rest,rest, rest, do not move.
Maybe do some aqua aerobics,maybe do some walking, maybe do
some gentle, gentle mummy yoga.

(15:03):
Nobody was training pre andpostnatal women and it was seen
as dangerous.
And so think how far we've comein a really short amount of
time.
But as I started working withher, I broadened it out, I
suppose, and not just did thatpre and postnatal zone and
pelvic floor and pelvic floorhealth has been a real focus for

(15:24):
you too.

Sue Anstiss (15:24):
I love that you're so open about talking about your
own experiences, which is kindof really inspiring, isn't it?
And I wonder whether thatsometimes that is the problem
that we don't really talk aboutthe issues we face either with
family or with other women too.

Baz Moffat (15:38):
It's difficult, isn't it?
Because you don't?
I suppose the reason why I doit is because the way that the
fitness industry presents itselfand markets itself is very much
on that like perfect aesthetic,perfect body.
Look at what I have done orlook at what I am doing and look
how healthy and well I am, butactually, like they're just

(16:00):
genetically like that.
Like you know, like I am nevergoing to be size eight and I'm
just never going to be like that.
Like you know, like I am nevergoing to be size eight and I'm
just never going to be like that.
And I just think that the womenthat I connect to have an
authenticity about them.
And I'm like right, if Iconnect to women with an
authenticity about them, thensurely people will connect to me
if I have that authenticity andI don't have to pretend I don't
have to be perfect.
And I also feel that it's soeasy as a coach, whatever

(16:25):
setting you're in, to giveadvice.
But unless you've done the workyourself, like I don't think
you're in any position to givethat advice.
So you know, advice would belike do your pelvic floor
exercise every day, do yourstretching, or you know so.
From that first birth experience.
I went therapy.
It took me a long time to workout.
I needed it like four years,four years after having my first

(16:47):
baby.
But when I did it I was like,oh my goodness, like that was so
powerful and now I feel I cantalk to people about how
important that is.
It just feels very superficialand surface level if you haven't
done it yourself, and itdoesn't mean you have to have
experienced everything to giveadvice if you haven't done it
yourself, and it doesn't meanyou have to have experienced
everything to give advice.
But I think that if you arewalking through life doing the

(17:08):
work on you, you have a reallygood understanding of how hard
that is and I think that's veryimportant.

Sue Anstiss (17:13):
Yeah, fantastic to hear.
And so, in terms of yourmeeting Bella Smith and Emma
Ross, how did that happen?
When you was it 2021, youlaunched the well or 2020?

Baz Moffat (17:24):
I can't remember.
It's COVID time, we're comingup to the end of year four, so
we've, I think, yeah, so 2021,yeah, it was that that's when
you kind of launched the startof that, but so it was all
coincidence.
So I think that I'd had my twochildren.
I was doing personal trainingand group work within sort of
southwest London, but I justknew that when I got my youngest
into reception I was like Ineed to go big with this,
because I can't believe howlittle women know about their

(17:47):
bodies.
It is extraordinary the basic,fundamental information I am
giving them and they are payingme quite a lot of money.
I felt to kind of tell themlike how to do a pelvic floor
exercise, how often they shouldgo to the toilet, how to do a
squat.
I'm like this is insane.
So a friend of mine introducedme to Dr Bella and I was just
talking about what I was doingand he was like oh, like you
must meet Dr Bella.

(18:08):
And so met Dr Bella and westarted to do menopause talks
together in like universitiesand corporately and it was
incredible because we combinedthat medical with that holistic
and that lifestyle and it landedreally, really well.
So I was like great like thisis, we can carry on doing this.
And then I don't know if youremember, you know, when the
Telegraph Women in SportsSupplement launched it was
International Women's Day andthe big sort of centerpiece was

(18:31):
all around this project that UKSport were doing around female
athletes and it was all about DrEmma Ross and she was talking
about menstrual cycles, bras andpelvic health.
I was like wow, this is amazinghealth.
I was like, wow, this isamazing.
But I was like I don't thinkshe knows as much about pelvic
health as she's like I can tell.
I'm pretty sure that I can helpher with this, and so I was like
I'm gonna try and find thiswoman.

(18:52):
I'd been out of the system fora while then, so I just had to
guess her email address.
You know, like when you?
You know I knew some people butI couldn't work out.
So I like tracked her down.
She ignored me for quite awhile and I think Kath Granger
said to her oh, like you know,you should talk to Baz, and
anyway, so she did, and we metup in this coffee shop in
Clapham and it was kind of quitefull at the time and then we

(19:12):
started talking, we startedsharing stories.
We were like we had so much totalk about.
We were there for hours and Ithought let's put on, why don't
we just give it a crack andlet's just talk do a menstrual
cycle workshop, let's see howthis lands again.
This was like this was pre-covidand we did it at a rowing club
down in putney and people paid.
They paid good money to bethere and I assumed it would be

(19:35):
athletes and people that went toyoga classes and crossfit
classes, but actually it wasfull of sports doctors, sports
physios, football coaches at thebig football clubs.
I was like, oh my goodness,like they don't know this.
This is like the people thatare in charge of women's sport
don't know this.
And I was like, right, we areon something now.
We have got three people thatare experts in their field.

(19:57):
We can hold an audience, we canpresent the science in a way
that everyone can understand,and we all have this inherent
belief that you educate peopleand then allow them to make the
right choices.
I didn't know what we weregoing to do, but I was like the
three of us are incredible, likewe are a great team.
We need to work out how to dosomething, and it kind of all
started from there, that'sfantastic, I didn't know that.

Sue Anstiss (20:19):
I love you tracking down Dr Emma Ross that's so
funny who was also a lovelyguest on the Game Changers as
well.
I was looking back after series10 or something quite some time
ago and what was the originalambition then?
That's amazing, isn't it?
I do remember seeing kind ofmore the work that you did or
hearing about the work that youdid in the beginning, but I'm
interested to know, I guess,where that was and then also how
that has evolved and changed,as you've evolved and changed

(20:43):
and learned more too yeah, um, Ithink you know we were a
business first of all, so we hadto make money.

Baz Moffat (20:49):
So it was kind of you know, when you're, when
you're a business, you kind of,even if you kind of know what
you want to do, you have to takeanything.
You have to take kind of anymoney that's going.
So whether that's a corporatetalk, whether that's a small
talk in a school or whatever itis, you just like keep chipping
away.
So at the start it was, it wasall around female health
education and what was reallyimportant to us was that it

(21:12):
wasn't just menstrual cycle,because I think a lot of people
were well, not many people doinganything at all, to be quite
honest, back then, but thepeople who were is very like
specific menstrual cycle, and sowe were very broad in our all
topics we covered.
We wanted to talk abouteverything that happened
differently and exclusivelyinside of a female's body.
And I think you know, like withall businesses, you kind of it

(21:34):
was lots of trial and error.
It was like let's work inschool, let's work in sport,
let's work in corporates, thatlike we had all these you know
various plans and and things andand just kind of got going and
I think we just kind of, likeyou know, picked up bits and
backs of work as we were going,and then my philosophy is always
go where the energy is.
Like this is hard enough.

(21:55):
Like you can't.
You can't convince people thatare already, like you know, got
their arms folded, with thatblank look on their face, who
are like you need to convince methat this is a good idea.
Like you need to go wherepeople like already it's hard
enough, even when the people areenthusiastic, let alone when
they haven't got any.
So we just kind of went wherethe enthusiasm was.
I think over this last fouryears, thankfully, more and more

(22:17):
people have come into thisspace.
Now lots of people will sayit's saturated.
It is not.
There is still.
This is.
This is huge.
But we have been able to reallydefine our lane and really say
this is what we do.
This is why we are different toeveryone else out there.
If you want this kind ofsupport, come to us.
Like, if you want differentkind of things, go to different
people.

(22:37):
So, where we are now, we onlyreally work with people now that
want to make real systemicchange.
So we are beyond a webinar anda leaflet and a show up and do a
talk.
We will do that, but it has tobe part of a bigger plan.
So we want to do strategicsystemic change within
organizations and it has to besustainable, which generally

(22:59):
means it's a train the trainermodel, so it's a kind of like
most organizations use us asthat sort of hub of information
and that, that credibility,which is essential because
quality assurance in femalehealth like there isn't any,
like there isn't any police outthere monitoring oh, are you
actually a bra fitter?
Are you actually a menstrualcycle coach?

(23:19):
Are you actually a menopauseexpert?
Like there's no one out there,like you can call yourself
whatever.
So being that go-to place ofcredible information, but then
that, but then being able toactivate it with organizations
is like is our sweet spot rightnow that's really interesting.

Sue Anstiss (23:33):
No, and I can.
I can see that almost watchingfrom afar, the change in the
shift and kind of that need forthat systemic change.
So, in terms of a, I guess justpainting the picture where we
are today, why is the Well HQand what you're doing still so
needed in 2024?

Baz Moffat (23:51):
I think anyone listening to this, I would
challenge anyone.
It would be interesting to seehas anyone got a budget line for
female health education?
I don't think so, and that'swhy our job is so hard, because
people don't come with like, oh,we've got this budget to spend.
This year it's generally, oh,we've got some budget left, like
from something like we've gotsome spare budget.
That's why December and Marchis so busy for us, because

(24:12):
people like are approachingtheir end of years and are like,
oh, we've got some money, great, we'll spend that with the.
Well, I will take any money, Ido not mind if it's spare cash,
but it would be absolutelybrilliant if people had a budget
line, because then that meansthat the people in organizations
don't keep having to convincetheir senior leadership team or
their board that this needs tobe happening.

(24:32):
We still exist and I think we'llbe around for quite a while,
sue, to be quite honest, becausealthough we are making huge
gains, the pace of change isslow because there is no
standard education from anygoverning body, from any PE,
teacher, college or personaltraining that includes female
health right now.
So no one within the system istelling heads of girls games

(24:58):
directors of women like head ofpathways that only involve with
women of football academies.
No one is saying, oh, like,what qualifications do you have
in female health?
Like nobody.
And until that happens, we'regoing to be around because we
need this education embedded.
And you know, if you look atall the gender gaps in sport,

(25:19):
whether it's participation,injury rates, whatever like for
us and I it is complicated andthere are many reasons, but for
us that cannot change until theworkforce is educated.

Sue Anstiss (25:30):
that's brilliant, yeah, and I I guess from this
series, the podcast.
I'm talking to founders andentrepreneurs, so I'm really
interested in your experience ofactually running your own
businesses.
I mean primarily the world, butalso you've obviously run
businesses in the past before,so so in running the well,
actually, what have been themost rewarding?
I'm trying to inspire otherwomen to establish businesses

(25:51):
too, but what have been the mostkind of the elements that you
love around running and owningyour own business?

Baz Moffat (25:57):
I love running a business because it has to work
right.
So, like people give us moneyto do a job and we have to do
that job.
Like we can't suddenly go threemonths in gosh, you know what.
Like we're finding this reallydifficult and there's loads and
there's loads of loads ofreasons why we haven't done this
job.
Like gosh isn't that aninteresting learning?

(26:17):
Like we can't do that.
Like I have to call that withina week of starting a project.
If I'm like, oh right, thisain't gonna happen.
Like we have to call that.
We have to call that within aweek of starting a project.
If I'm like, oh right, thisain't going to happen.
Like we have to call that wehave to gather people around and
we have to change direction.
I love how quick and alsoprofessional you have to be in a
business.
Like there is no fluff, like Idon't have that.
That comes with its challenges.

(26:38):
We are not cutthroat, right,it's not like when I'm not.
Like people who work for medon't have to kind of write like
like they're minute by minutekind of like things down and we
but it's the we have to beefficient, we have to be
effective and we have to makeimpact because it's other
people's money and that's kindof like sport, isn't?
It is that when I'm, when I wastraining, everything I do did

(26:58):
had to make that boat go fasteror had to give me a better
chance of getting in that team,and if it wasn't doing that then
I wouldn't do it, and if it wasdoing that, I'd make sure I was
doing that extraordinarily wellYou've obviously done this
amazing, groundbreaking work andyet it's been really tough at
times in terms of thatcommercial income.

Sue Anstiss (27:16):
So when we're all talking about it and everyone's
saying absolutely this is neededand isn't there, why do you
think it is still so difficultto get people to you know,
release that funding.

Baz Moffat (27:27):
I think, because that's women's sport and I think
that you know, we, we, wecelebrate women's sport, quite
rightly, but when you look atthe money in women's sport, it
is hardly anything.
So even though everybody willhave kind of targets with
regards to kind of gender gaps,whether that's increasing female
coaches, increasing femaleparticipation, increasing

(27:50):
retention of women in theirsport or within their fitness
clubs, they don't really have aplan behind it or a budget
behind it.
And I just find so often, likethe responsibility of improving
these KPIs or however youdescribe them within
organizations is someone doingit in their spare time, like
it's someone kind of likeallocated, oh, it's their

(28:11):
passion project.
It's not really given theinfrastructure that is required
to make a change and make adifference.
And I think that if people justtook a step back and said, and
I think that if people just tooka step back and said, goodness
me, like women haven't been inour sport ever, like gosh, like

(28:33):
I don't think Sally in accountscan do this on, you know, on
three evenings a week, like Ithink we probably need to like
build a team, give us somebudget, like work out who's
going to happen here, and Ithink that we're not doing that?
Who's going to happen here?

Sue Anstiss (28:42):
And I think that we're not doing that, and I know
the investor space is a toughplace for women just generally,
but especially so it feels forwomen in sport.
Is that something you've foundthrough the Well HQ?
And I do feel we're hearingmore about investors coming into
the space.
But what's it like from theother side, almost from the
inside?

Baz Moffat (29:02):
Yeah, for us again, it's been hard.
I think that I think that Iwould.
I, um, I can always get ameeting like people.
I can always get a meeting.
People love our story, lovewhat we're doing.
But then, when it comes to like, is this scalable when I'm
going to get my money back, isthis profitable?
It's like and that might be,quite honestly, my own
background like I'm not amanagement accountant, I'm not a

(29:22):
lawyer, I'm not, I'm I.
I come from sport.
I don't have that businessacumen.
So I find that I've had to workreally hard at developing that
commercial language and I'm Imay be approaching A-level
standard, but I've only justmoved from GCSE to A-level.
Like I'm not degree, I'mdefinitely you know people who

(29:45):
are in that space have 10, 20layers of knowledge, like I do
about pelvic health and women'shealth, like anybody can ask me
anything on those topics and I'dhave deep, deep understanding
in terms of like business I Idon't, because everything I'm
doing is for the first time.
So people love what we're doing.
When it comes to kind ofdrilling down into our business
and then drilling down into ourforecasting, they're like oh

(30:06):
yeah, like, come back, come backhow?
First of all, they say, wouldyou like some mentoring?
I'm like, no thanks, I've beenover mentored, I do not need any
more mentoring, I just needsome financial support actually,
and I need some business, orthey just, they just ghost you
and don't and don't come back.
So we always get through a bit,but we don't.
It is.
You know, I'm havingconversations with lots of

(30:27):
people, as everyone in thisspace will be.
You are always hopeful that itwill be different, but like my
history says that like this ispioneering work, and if you're
pioneering like no one's done itso that's the challenge is like
no one's done it, so thereforeyou don't really have like

(31:04):
no-transcript.

Sue Anstiss (31:09):
Fantastic work with england netball netball.
That was just starting when Ispoke to emma on the podcast.
And then last year youannounced this fantastic
initiative with the professionalwomen's game in football.
So can you tell us a little bitabout what that entails like?
And I guess without leading youdown the path?
But actually then it's when youwant proper funding to do this,
rather than I've got 5k at theend of my budget not saying that

(31:30):
they've.
They've obviously, you know,have been proper NGBs funding
that have been doing involved inthat way.

Baz Moffat (31:35):
So netball and football have been the two
outstanding projects for sure,like absolutely, and they have
been massive.
So netball were the firstpeople that came to us and
really wanted to do somethingmassively significant and
netball her was the result ofthat, which was the website and
then some cpd for the membershipof england netball and that was
wonderful work and really gotpeople, I think, to go wow, like

(31:59):
and I remember at that stagepeople were doing web like a
webinar.
I'm thinking that was enough,like, it was like oh gosh, like
is that, what is that?
What good looks like.
So they were, it was absolutelyfantastic and then over it's
taken three years really, thispiece of work we've been doing
in the WSL but we've only reallystarted talking about it this
year.
You know it's it's it's a smallnumber of clubs and it's and

(32:20):
it's also a really they're allat the same stage.
They're all like really eliteperformers within football.
But it was a relativelystraightforward project and they
also did an extraordinary,extraordinarily comprehensive
job.
They were the first governingbody to mandate female health
training.
So it is a part of yourprofessional license.
You have to have had eightpeople within your club do the

(32:42):
how to Train an Elite FemaleFootballers, right, so that's
fantastic.
So you have to take this carrotand stick approach to female
health.
If you say, oh look, there'sall this amazing content, would
you like to do it?
No one does because they don'thave to, because they're not
going to get a better job,they're not going to get a pay
rise and all these people arereally busy.
They're not going to do it justbecause it's there.

(33:05):
So football have mandated thateveryone does this course.
They've also appointed a femalehealth lead in all the WSL and
championship clubs.
Which who have we worked with?
And that female health leadsjob is to take female health
into the corners of the club.
So not just like, not just thephysiologist or the team doc.
It's kind of can girls getaccess to food when they turn up
to training?
Oh, no, they can't, because therestaurant or the canteen's
closed, because the men haveleft.

(33:25):
Okay, so like, how do we makesure that women have access to
food?
How do we make sure that thekit man, who generally is a man,
might you know in most clubs,how can we make sure the kit man
is really comfortable saying toa girl we have leak proof
underwear, would you like some,because it's often like the kit
is there but it's a blockerbecause, like, no one can
actually communicate with thegirls that the kit is there.
So this female health leaves jobis to get a strategy going that

(33:49):
is relevant and you know andavailable to their club, and
then they produce this bestpractice guidance.
So the fa now has a stance anda kind of what does good look
like.
How should we be supporting ourplayers pre and post natally,
with their menstrual cycle andwith their pelvic health?
Because that guidance doesn'texist.
And by having that guidance itgives the interdisciplinary

(34:10):
teams real confidence that thisis our approach to these, to
these topics.
So those three things havemeant that it's it's not just a
random bit of content thatpeople can access if they want
to in their spare time.
It it's a kind of it's reallyembedded into the entirety of
that WSL championship.

Sue Anstiss (34:28):
That's fantastic, isn't it?
And are they internationally?
Is that quite unique what theFA is doing in that space too,
yeah.

Baz Moffat (34:33):
I mean we haven't done an audit, but I think it is
.
And when I go, you know, whenwe go to speak internationally,
I mean, emma did a recentconference in Norway and it was
full of, like internationalphysios and they were like, how
have you done this?
Like, how have you got the aleague to cooperate, to kind of
like all these female healthiesto come together and talk

(34:56):
together?
And we said, well, we said thatyour players, tottenham, your
players this year are going tobe Chelsea's players next year,
are going to be Arsenal'splayers the year after, and we
need to make our female playershealthy and that's kind of all
our job.
We can't just make them healthyin one club, like you can't
hold on to that.
And when I was rowing, it waspart of David Brailsford's, you

(35:17):
know, I know he was at cycling,but it was that marginal gains,
one percenters, everyone kind oflike, don't leave any stone
unturned with female health.
It is not a marginal gain, itis a.
We are in fundamental buildingblock stages.
Do girls have access to food?
Have they fit been fitted for asports bra?
Do they have a menstrual cycle?
That's manageable.
Now, the science is never goingto change any of those things

(35:40):
and that's the stage we're at.
There might be one or two clubswithin football that are like
you know, there might theremight be a few examples, I
suppose, of slightly moreadvanced than that.
But fundamentally we need tobuild these, get these building
blocks right.
And so internationally, I mean,I think everyone kind of looks
at the state because they'veobviously got you know that they
, you know their footballleague's great and they're like

(36:01):
well, how come in the statesthey've got amazing players, but
they don't.
They're real, they don't dofemale health over there.
But they have an extraordinarybase and their girls are so
athletic, like they have beentraining in systems from really
young ages in soccer, so they'rereally athletic, really strong,
and that's why, from ourperspective, they're really

(36:22):
dominant but they don't dofemale health.

Sue Anstiss (36:24):
So I think we are, and also the interest I'm
getting from other footballleagues and stuff, like I don't
feel anyone's doing this andit's interesting, was fantastic
that obviously you've done itthrough the fa and wsl now too,
is it, do you feel, becausewe've had those amazing senior
women as leaders in that sportfor the last few years, has that
opened the doors and made areal difference in terms of yeah

(36:45):
?

Baz Moffat (36:46):
totally, totally.
And you know like, sue campbellwas just kind of you know like,
you know like this kind ofwe're gonna, we're gonna do this
.
She wasn't the driver of it,you know like, you know like
this kind of we're gonna, we'regonna do this.
She wasn't the driver of it,but she was very much, you know,
she.
She knew what was going on, shewas a part of it and I think,
just giving that energy of likewe are going to be world class
in this space, like what doesthat look like Like now, if?

(37:06):
If we can't afford to beworld-class, let's work back
from there.
But that's my ambition andthat's my vision and that's just
an amazing place.
Having that like how can we bethe best, how can we do the best
?
It's such a differentconversation to like ooh, like
what can we afford to do, likewhat can we not, what can we get
away with doing, to kind oftick that box.

(37:28):
But it was a really real,visionary approach.

Sue Anstiss (37:31):
Yeah, that's fantastic to hear, isn't it?
And hopefully other sports andNGBs and teams will come on
board, kind of following theirlead.
I'm going to move on, if I can,to talk about some of your
public facing activity, and Iloved your campaign.
Call it what it Is period.
Can you tell us a little bitmore about that and the impact
that it's had?
I think language is just soimportant, isn't it?

Baz Moffat (37:52):
Yeah, so that was something we did last year and
there's something like 500euphemisms for the word period
from shark week to time of themonth there's so many random
words that are used and it wasreally inspired.
I mean, this was that last year, but like Dina Asher-Smith
pulled up in the EuropeanChampionships after 100 metres

(38:14):
and she explained that it wassomething to do with girls stuff
, right, and it was.
It was great that she, she feltcomfortable talking about it,
but she didn't use the wordperiod.
And also the commentators kindof like quickly moved on.
They didn't really you couldtell they didn't feel
comfortable like in that space.
So they said maybe she didn'twarm up properly, maybe she was
dehydrated.

(38:34):
I'm like, well, maybe she's gother period and that's like what
she just said.
So it was like gosh, like whatcan we do?
And so, um, we got like youknow, we were in the same group,
weren't we?
And I was made a call out likewho knows some athletes that
might be comfortable taking partin this, um, in this campaign,
and you like many, many sportbusinesses, you have tiny, tiny

(38:55):
marketing budgets.
You're like we don't have muchmarketing budget but like this
is what we want you to do.
And we just got as manyathletes to say the word period
on their phone and also say likeother words that they had used
in the past or heard in the past.
And we put together this reallycool video to say like let's
start calling it what it is,let's just start calling it a
period.
And it was just, and it justkind of gained more and more

(39:17):
momentum.
And you know what we we alsogot some of the athletes to kind
of give us some those that werecomfortable to give us their
stories.
And female athletes want totalk about this stuff, like I.
I was an athlete when thiswasn't talked about.
Now we're at this stage withwith all athletes from all
sports, where it's okay to talkabout the human side of you,

(39:37):
whether that's mental healthissues, whether that's your
relationships with other people,whether that's female health
issues.
We are talking and we aretalking about it when we are
still athletes, not not onceyou've retired, and we're kind
of in a safer place because wedon't need brand endorsement and
we don't need to be selectedfor a team.
And so these girls were sograteful for sharing their
stories and having a platform.

(39:58):
They've all still hadexperiences of being ashamed,
embarrassed, held back by theirfemale bodies and they want to
kind of leave this legacy forgirls coming in their footsteps.
Like we all do in this space, weare attempting to make the
world a better place for thosepeople coming up behind us, and
I think this was a real exampleof that.
And then you know, this yearwe've worked with Adidas and

(40:19):
we've worked with Always.
Who've used?
They've both used JasmineSawyer, but they've had
different athletes as wellwithin these campaigns on
education around the menstrualcycle and they're really open
Like athletes, really want totalk about it like athletes
really want to talk about it,and I think that is.

Sue Anstiss (40:36):
That is just wonderful.
It's brilliant, isn't it?
It's tough, though, isn't it?
You alluded earlier to thewhole, the kit man with the
whole.
Would you like some leak-freepants?
I do think there's still thislevel of embarrassment is that,
even with families of talkingabout your front, bottom or
whatever euphemism you might usefor female parts.
So I guess, what?
What can be done to change thatwithin families?
But within sport, when so manymen are the gatekeepers, the

(40:56):
coaches and so on, can I haveyou balance?
It's lovely that the femaleathletes are so enthusiastic to
drive that change, but it istough also, isn't it?
For them.

Baz Moffat (41:04):
That's really important.
You said it was.
It's tough.
It is tough, right.
So this is we are not doingthis because we don't have a, we
haven't read a book or wehaven't got a bit of education.
We don't have a leaflet thatsays girls have a period.
It's 28 days long.
It lasts for two to seven days.
It's that's not the informationthat these men need.
Like let's just talk generallyabout men, because 90 of coaches
are men, so it's that like it'sbecause they the word has never

(41:27):
left, the word has never comeout of their mouth, and I think,
the more and more we are inthis space, these guys, or any
coaches do.
Few of them need to know whereestrogen and progesterone is
right, that's kind of irrelevant.
What they need to be able to dois say right, I've got a
two-hour swimming session.
I know that 40% of my girls aregoing to have heavy menstrual
bleeding.
They're not going to last twohours and I know they're 14.

(41:50):
Swimming is not the be-all andend for them.
So if they're worried aboutleaking, or if they leak in this
session, they're probably notgoing to come back.
What can I do to keep them inthis pool?
What can I do Now?
I just need to let them know.
As a group, I don't need topull anyone aside and have a
really embarrassing conversation.
I just need to say girls, youknow what, If you need to go to

(42:10):
the toilet at any point duringthis session, just you don't
even need to ask, just go, andin the toilet there's products
that you can use.
He's not said period, he's notsaid bleeding, he's not said
leaking.
There are words, and I do thiswith every topic.
I kind of get people to writedown all the words that they
know about a certain topic andthen kind of put them on a

(42:32):
continuum to like what are youreally really comfortable saying
Hormone period, menopause, youknow, might be a really safe
word that you could use in aprofessional setting and not go
bright red.
And then there'll be wordsfurther up the spectrum which
you're like there's no way Iwould ever say that word.
I might use that with my family, I might.
I'm like right, where are youcomfortable?

(42:54):
Now start having theseconversations in a really
comfortable space and then startmoving along this continuum.
And so you've got to do.
You know, like I said, I'vedone the work on myself in lots
of areas.
You've got to do the workYou've got to start.
Like you know, when we startedthe conversation around
transgender, I was so nervous.

(43:15):
I was like there is no way I'mever going to be able to have
this conversation on a panel ina conference.
I keep tripping over my wordsand I don't.
But I practiced and I practiced, and I practiced and I
practiced and, yes, theconversation has moved on.
So now everyone feels much morecomfortable saying things, but
that's exactly the same forfemale health.
If you're not comfortablesaying it in the privacy of your
own home, what chance have yougot with a squad of 30 girls

(43:39):
when you've only seen them oneout?
You know an hour and a halfevery week and you've got a
match at the weekend.
It's that.
So you, I think you've got toreally understand that.
It made me a bit emotional.

Sue Anstiss (43:47):
You talking about the swim coach there.
I think that whole not havingcome from a world of swimming as
a young girl too, but just thatwhole having a system, putting
a system in place that that youcan show, that you hear and you
understand without actuallyhaving to have the conversation
that's just so powerful do youknow what?

Baz Moffat (44:04):
like, I think that teenagers are amazing these days
.
They really are, and teenageboys and teenage girls are
amazing and they are.
There are less sniggers andless embarrassment from them,
and it's our, it's us.
It's us because we were broughtup in a world where this was
euphemism, after euphemism wasused.

(44:25):
There's no way we talk to boysabout this.
Like we spent a whole lifehiding tampons up our arms, like
and I've done it with my ownchildren Like I was starting to
use, to use language, which Iwas like this is not the
language I should be using.
So now we, you know, we talkabout testicles, a penis and
vagina and like I just startedusing it very comfortably.
And they use it verycomfortably when they're sort of
nine and ten, and there's noembarrassment or shame because

(44:47):
it's been normalized.
Yeah, we are the ones that haveto take that step, but you will
be blown away at the maturityof these teenagers.
That first session might bereally embarrassing, but
actually you just keep on going,keep going back into that space
.
And they are.
The boys want to be assupportive.
They want to understand what'sgoing on with the girls, because
often in many settings they aretraining together, like it's

(45:08):
that kind of they want to knowand I'm really, really hopeful
for the future of this space.
Yeah.

Sue Anstiss (45:14):
I love that.
I love almost a coach sayingI've got a bag of period
products there.
Help yourself if you need to,without having to go into the
depth of the detail and you see,you see so many people like
they over-engineer it andthey'll.

Baz Moffat (45:26):
Well, I've done our session with them.
I'm like right, you go away,we'll come back next week and
we'll like, let's talk about,like, what you've done.
And I'll come back and say,right, we've got a code word,
we've got a locker and we've gota sticker on the locker.
But if you go to reception,then she will then be able to.
And I'm like whoa, whoa, whoa,like what is this?
Why do we need all these codewords?
Why do we need to shut lockers?
Just give them access.

(45:46):
Just give them access.
Like a lot.
Again, this is what I mean aboutthis being fundamentals.
This is not top level science,this is.
It's like the girls go yeah,we're not allowed to leave our
lessons.
We're like okay, like, let'stalk that through.
And so we talked and we canunderstand.
My goodness, these teachershave got 30 kids to teach in a

(46:07):
class.
Like.
But it's like well, what ifyou've started leaking at the
start of double physics?
Are you honestly going to beable to concentrate on your
physics?
No, so, like, so.
Some people are like well, whatwe've done is we've got like a
little red flag and they canjust put it.
They just put it, but no,that's not going to work.
Like they just need to puttheir hand up and say, please,
can I go to the toilet, and wefundamentally believe that
people might take the m.

(46:28):
I think that if you show thatlevel of maturity and trust then
actually girls really respondwell, but it's not easy.

Sue Anstiss (46:35):
I was just going to move on, if I can do.
Your fabulous book, the FemaleBody Bible, was published last
year and, for those that don'tknow it or don't have a copy yet
, it's now in paperback, isn'tit as well, too?
Different languages?
Yeah, it is.

Baz Moffat (46:53):
It's been published in six at a party I don't go out
very often but I was at a partyon Saturday night and this
person came and I just love whenpeople you must find these
people come up to you and yousay guess what's just happened?
Like there was a perimenopausalwoman and she was really
struggling and the coach said toher and this was a male coach
said I'm not really sure I canhelp you with that, but guess
what?
There's an amazing book.
Go and read it.

(47:13):
And it was our book.
And so she said we're tellingeveryone in our club to read it.
And so you hear these.
I really love like the personalstories that come through and I
think you know especially themums of daughters who are
struggling and they kind of justuse it as a resource around the
house and they might just keepputting it on the coffee table
or folding over the page onhormonal contraception or food

(47:34):
is the big one.
It's that kind of like tryingto get the girls to have
healthier relationships withfood or understanding your own
bodies, and so I just love thosestories.
Or like of a guy personaltrainer, like reading in bed
next to his girlfriend.
It's like it's me.
Did you know when was the lasttime you got your bra fitted and
it?
I love all that.
I think it's amazing, oh solovely.

(47:54):
So give us a one minute summaryof what what's in it, for people
that might be interested soit's called the female body
bible and it's kind of thebreadth of topics that you, you
know, the stuff you'd expect,the stuff you'd not expect, it's
Emma Bella and I like inputtedinto every single chapter.
So people who love science loveit, because it's all fully
referenced and you can go intothe back and look at where the

(48:15):
references are.
But also, if you're notbothered by that, like it's a
really easy read.
There's loads of case studiesfrom sport, from participation,
from our own lives.
If it gets a bit like angry atthe start and the finish is to
kind of, you know, this is wherewe're at, this is where we need
to be going, and it's the kindof thing you can kind of dip in
and out of, like you don't haveto kind of read it all back to
back.
You can kind of like go oh,actually I really want to find

(48:37):
out about this.
Yeah, like it's, it's it'sgoing down really well, and I
think that it's it's not justfor high performing athletes,
it's for anybody that's, I wouldsay, invested sort of time in
their own health and believesthat they can kind of make an
impact on their health.
So if you're interested inhealth, fitness, sport, then,
and women and girls within yourlives are then, um yeah, but I,

(48:59):
I obviously think it's great Ithink it's great too, and
they've got other plans forothers in the future, more
potentially watch this spacesoon like one, but there's
another one potentially in thepipeline, but I love it.

Sue Anstiss (49:09):
Yeah, love it and just finally, I guess there's
obviously so much across femalehealth that you know it feels
like it's an enormous remit,doesn?
I guess there's obviously somuch across female health that
you know it feels like it's anenormous remit, doesn't it?
Because it's been so littledone.
So I guess, where do you feelthe Well HQ can have the biggest
impact moving forward?
And also, what can we do aspeople within sport?
What would you ask of us?

Baz Moffat (49:29):
So the biggest impact.
So I'm kind of like attemptingto influence at the top and
trying to like get like peopleto say we need to get education
into our PE teachers, ourpersonal trainers and our
coaches on female health.
So that's like the biggestimpact that I feel we can have
as an organization in terms oflike what people can do, like
challenge, like challenge andalways ask that question, but

(49:52):
also don't put up with somethingthat's not good enough.
Don't be grateful for somethingthat you know is not good
enough.
So I think this qualityassurance piece in education is
so important.
So there are people out therewho will be putting on girls
festivals, women's festivals,which is fantastic, and I know
it all comes down to money.
But don't just go for theperson that's going to rock up

(50:13):
for free and says they're alocal menopause expert.
They might be brilliant, buthow do you know?
And I think we have to kind ofit's now.
I think we have gone beyondbeing delighted that female
health is being talked about andwe now need to say what are we
telling these girls and women?
And unfortunately, you've gotto do your homework, really and
find out the great people thereare are amazing people out there
.
Pay them some money to turn upand do their job, because we've

(50:38):
all got bills to pay.
So do attempt to pay people todo the work, but I think that
the difference and impact it canmake can be huge and
significant.

Sue Anstiss (50:52):
It's always such a pleasure to talk to Baz or to
hear her on panels at industryevents.
I love her passion and herwisdom around a topic that's so
important for all women andgirls and the people that
support them too.
If you'd like to hear more fromother trailblazers like Baz,
there are over 200 episodes ofthe Game Changers podcast that

(51:12):
are free to listen to on allpodcast platforms or from our
website at fearlesswomencouk.
Along with elite athletes, myguests have included coaches,
entrepreneurs, scientists,broadcasters, journalists and
CEOs All women who are changingthe game in women's sport.
Changing the game in women'ssport.

(51:35):
As well as listening to all thepodcasts on the website, you
can also find out more about theWomen's Sport Collective, a
free, inclusive community forall women working in sport.
We now have over eight and ahalf thousand members across the
world, so please do come andjoin us.
The whole of my book Game, theunstoppable rise of women's

(51:55):
sport is also free to listen toon the podcast.
Every episode of series 13 isme reading a chapter of the book
.
Thank you once again to sportengland, who support the game
changers and the women's sportcollective through a national
lottery award, and thank you tosam walker at Goes On Media, who
does such a fantastic job asour executive producer.

(52:17):
Thank you also to my lovelycolleague at Fearless Women,
kate Hannan.
You can find the Game Changerson all podcast platforms, so
please do follow us and youwon't miss out on future
episodes.
Do come and say hello on socialmedia, where you'll find me on
linkedin and instagram at sueand stis.

(52:38):
The game changes.
Fearless women in sport.