This one’s for anyone in marketing who’s still clinging to outdated tactics.
I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing is actually going, not where people wish it was going.
I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doing right now to stay relevant in the era of "interest media."
👀 We talk about:
Why creative is finally being held accountable
The myth of "brand vs. performance" in today’s ecosystem
How to actually use data without losing intuition
The rise of AI influencers and live shopping
Why I don’t romanticize any platform — just where the attention is
If you work in marketing, own a brand, or just want to understand the real landscape — this is required listening. Let’s go.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.