Asmirh Davis is the CSO and founding partner of Majority, a branding agency based in Atlanta, Georgia. Asmirh grew up in Tennessee, and from an early age, had a deep interest in learning and a keen talent for writing. As she entered the professional world, she found that her intellectual curiosity and interest in human behavior formed a natural route to communications. She has had a successful career in marketing and communications in the Atlanta area for over eighteen years. In 2021, she partnered with Ohmid Farhang, Jorge Hernandez and Shaquille O'Neal to form Majority, which she describes as "an agency for the culture." Majority strives to represent its consumers by adhering to a diversity-led talent model and by using data to understand the changing landscape of consumer culture.
Asmirh joins me today to discuss her journey to marketing and how being a black woman in the advertising industry has impacted her perspective and contributions. She shares the impact of data and how it can often lead to new and exciting marketing strategies. She discusses the importance of looking at the whole picture when analyzing data and why we should remove our own experiences and biases from the equation when creating a campaign. Asmirh also offers insight into what our changing cultural dynamic means for advertising and marketing and why it's imperative for the industry to evolve with those changes.
"With most brands and most projects, it just really comes down to understanding human behavior. And that is agnostic to what your own personal experiences are." - Asmirh Davis
This week on Girls in Tech:
- How Asmirh's childhood strengths created a natural path to a career in communications
- Tactics and strategies for overcoming the challenges of being a black woman in technology
- Why the culture of advertising needs to change
- How allowing data to tell its story often leads to surprising and more successful strategies
- Why you should have a unique and authentic perspective in advertising
- Why performative marketing is so detrimental to your business
- How data informs marketing
- Why Asmirh doesn't love advertising in general and how she has found a meaningful way to contribute to the campaigns she works on
- How Asmirh teamed up with Shaquille O'Neal to form Majority
- Advice for women and people of color trying to get into advertising and marketing
- How technology will change the advertising industry in the future
Connect with Asmirh Davis:
- Asmirh Davis Website
- Majority Website
- Majority on LinkedIn
- Majority on Instagram
- Majority on Twitter
- Asmirh Davis on LinkedIn
Inspiring Girls in Tech...One Conversation at a Time
Thanks for tuning into this week's episode of Girls in Tech. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help us reach more listeners, like you.
Join us on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com