Let's flip the script! Typically, Dr. Leon Klempner and Amy Epstein pose the tough questions, delving into the latest trends and innovations that shape the world of orthodontics. But on this special episode of The Golden Age of Orthodontics, they're in the hot seat! With their podcast nearing an incredible 1.5 million views, they've invited Alison Werner, the sharp editor-in-chief of Orthodontic Products, to turn the tables and get their story.
Tune in as Alison uncovers the journey of "People in Practice" and how this father-daughter duo built a platform dedicated to helping orthodontists not just survive, but truly thrive in this golden age. Remember, as Dr. Leon always says, “There has never been a better time to be an orthodontist!”
IN THIS EPISODE:
- (00:00) Intro: Let's Flip The Script!
- (03:30) Meet Alison Werner
- (05:00) The genesis of starting the Golden Age of Orthodontics, renaming it to reflect a thriving industry and achieving nearly 1.5 million views
- (10:33) Father-daughter duo in business and the dynamics of family working together
- (14:03) Differentiating client practices with digital tools, focusing on patient benefits and favorite guests
- (26:02) The different types of orthodontic practices that People + Practice serves
- (30:03) The shift from DIY marketing to professional guidance
- (32:23) Subscribe to Orthodontic Products magazine
KEY TAKEAWAYS:
- The podcast's shift from "Survival Guide" to "Golden Age of Orthodontics" signifies a reframe from merely coping with industry changes to recognizing and leveraging opportunities for growth and prosperity.
- Effective orthodontic marketing hinges on highlighting patient benefits derived from technology, not just the technology itself. The focus should be on the improved experience, not only the advanced equipment.
- People + Practice offers specialized digital marketing strategies designed to meet the distinct needs of orthodontic practices at every stage—from startups and those undergoing transitions to established practices seeking renewed growth and even those preparing for sale. In today's rapidly evolving orthodontic landscape, professional guidance is essential as relying on outdated methods or untrained staff is no longer sufficient to compete and ensure sustained growth effectively.
RESOURCE LINKS
Ep. 67 - Is Align Technology Still Committed to Orthodontists
Ep. 72 - Protect Your Practice With Trey Lawrence
Ep. 63 - Practice Embezzlement, What You Need to Know With Financial Forensic CPA David Harris
Ep. 59 - The Past, Present and Future of Orthodontics with Chris Benson
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com