Feedback is the cornerstone of your practice’s professional standing. Both patients and referring doctors actively search for reviews, underscoring the pivotal role that effective review management plays in shaping and maintaining your good reputation. Today, Jessie Pressman, the Head of Consulting at People + Practice, will impart crucial insights into navigating patient reviews. Drawing upon her extensive experience in overseeing the reputations of orthodontists, Jessie will provide proven strategies for addressing negative feedback and offer guidance on responding to positive reviews. And remember, for forward-thinking Orthos, there has never been a better time to be an Orthodontist. It’s the Golden Age, so take advantage of it.
IN THIS EPISODE:
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[0:00] Dr Leon introduces today’s topic: Managing Your Reviews with Jessie Pressman.
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[3:06] Jessie explains how managing a practice’s reputation has changed over the years and ways that you can collect positive feedback.
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[7:04] Jessie discusses what strategy and approach she has made to the People + Practice Program and gives examples of how her approach has resolved issues.
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[11:20] Jessie explains what to do and say when you get a negative review and why you never apologize.
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[15:47] Jessie outlines the times you don’t respond to a review and when to report them to Google.
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[19:31] Jessie recommends some tips regarding getting reviews and responding to them.
KEY TAKEAWAYS:
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[4:13] There are ways to collect positive feedback from your patients. The tip is to ask for a review. When someone is happy, they don’t think of leaving a review. You have to ask by prompting the client for a review.
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[4:53] Google is the search engine where you should spend your time and energy cultivating and responding to reviews. Facebook is no longer the preferred platform to use. Google is King.
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[14:10] There are legal reasons you should never apologize for a patient's bad experience in the office. Be very careful that you do not violate HIPAA laws.
RESOURCE LINKS
People + Practice Blog - Jessie Pressman
BIOGRAPHY:
NEW YORK, Oct. 3, 2023 /PRNewswire/ -- People + Practice LLC, a leading marketing agency specializing in strategic consulting and brand development for healthcare practices, is thrilled to announce the appointment of Jessie Pressman as Head of Consulting. This strategic step signifies an ongoing commitment to enhancing consulting services, coupled with a robust...
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