In a world where food startups chase rapid growth and quick exits, People's Choice Beef Jerky stands as a refreshing counterexample. This Los Angeles-based company has been crafting premium meat products since 1929, and is now thriving under fourth-generation leadership. Their story offers valuable lessons for food founders looking to build sustainable, profitable businesses that can withstand the test of time.
In this episode of the Good Food CFO podcast, Sarah Delevan sits down with owners and siblings Brian and Sara Bianchetti as they share all that they have learned while continuing to build a durable family business.
You’ll hear
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Family Legacy: The Bianchetti siblings discuss how their great-grandfather's neighborhood butcher shop evolved into today's premium beef jerky company while maintaining core values of quality and personal relationships
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"Choose to be great, not big": Brian and Sarah share their philosophy on intentional, profitable growth versus rapid scaling
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Marketing Evolution: How they built their marketing strategy from scratch when taking over the family business
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Omnichannel Approach: Their strategic decisions about where to sell their products, with a focus on their own website for best margins and customer relationships
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Product Innovation: Creating unique products like their controversial Pumpkin Spice jerky and their Jerky Crisp (a protein-packed alternative to potato chips)
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Made in LA Coalition: Brian discusses co-founding an organization supporting local manufacturers and advocating for small businesses with policymakers
Connect with People’s Choice
Website: People’s Choice Beef Jerky
Instagram: @pcbeefjerky
LinkedIn: Brian Bianchetti
LinkedIn: Sara Bianchetti
Learn more about Made in LA
Website: Made in LA
Instagram: @madeinlacoalition
LinkedIn: Made in LA coalition
Join The Good Food CFO Community:
Follow us on Instagram: @thegoodfoodcfo
Connect on LinkedIn: @sarahdelevan
Watch on YouTube: @thegoodfoodcfo
Become a Member: BABOYOT
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe
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