Cause marketing extraordinaire, Amy Malin, launched a search engine, True Heart, that gives 80% of its profits for every internet search to six amazing charities. Every search reforests the Amazon, gives scholarships, alleviates hunger, saves children, and more. But, don't just hear about True Heart and its amazing mission, you've got to hear Amy's shocking personal account of her challenges working in the male dominating entertainment industry.
Just about everyone in the US searches up something on the web, whether to look up movie times, find a restaurant, or use Wikipedia. Amy believes this is the easiest and fastest way we can give back and make an impact. Her goal is to donate $1 billion to charities, all with the ease of a search on the web.
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