In an exclusive episode of The GoodTimes Show, host Damon Epps sits down with the visionary founder and CEO of FOY, Caroline Stelte. Together, they unravel the fascinating journey of launching FOY, a revolutionary dealcoholized wine brand, strategically introduced to the market during Dry January.
Caroline Stelte, a dynamic entrepreneur and social media influencer, shares the stage with her partner and winemaker, Drew Damskey. Drew, a tireless new father, brings his passion for winemaking to this innovative venture, navigating the challenges of introducing FOY to the world.
Discover the inspiration behind FOY and its unique positioning within the non-alcoholic wine industry, a category experiencing remarkable growth amidst a 2% decline in alcohol consumption in 2023. Caroline sheds light on their target audience – health-conscious millennial women seeking a high-quality, low-calorie alternative to traditional wine.
The launch of FOY during Dry January reflects not just a strategic move but a commitment to wellness and moderation. Caroline and Drew aim to capture the attention of those embracing a temporary break from alcohol, emphasizing the appeal of FOY's Non-Vintage California Chardonnay priced at $28.99.
As Caroline takes center stage, she offers insights into the partnership with Drew, the meticulous process of creating FOY, and the shared vision for making a significant impact in the non-alcoholic beverage market. While Drew is not physically present in the interview, his exhilaration and dedication as a winemaker and new parent become an essential part of the conversation.
Tune in to The GoodTimes Show as Damon Epps explores the heart and soul of FOY with Caroline Stelte. Uncover the story of a brand that embodies innovation, wellness, and the art of mindful sipping. Cheers to the success of FOY and the dynamic duo behind its creation!
Stream it now on Apple Podcasts, Spotify, YouTube, or wherever you tune in.
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