Made Bicycle Show 2024 with Billy Sinkford

Billy Sinkford, Vice President of Echos Communications, discusses the genesis of the MADE show and its impact on the handmade bike community. He shares his experience as a former bike messenger and how it led him to work in the urban cycling industry. Billy also highlights the importance of brand representation and storytelling in the cycling industry. He provides insights into the success of the first MADE show and gives a preview of what to expect in the upcoming shows in Portland and Melbourne. Don't miss this exciting conversation about the future of the handmade bike community.

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Automated Transcription, please excuse the typos:

[00:00:00] Craig Dalton: Hello, and welcome to the gravel ride podcast, where we go deep on the sport of gravel cycling through in-depth interviews with product designers, event organizers and athletes. Who are pioneering the sport

I'm your host, Craig Dalton, a lifelong cyclist who discovered gravel cycling back in 2016 and made all the mistakes you don't need to make. I approach each episode as a beginner down, unlock all the knowledge you need to become a great gravel cyclist.

[00:00:29] Craig Dalton (host): This week on the show. I welcome Billy. Sinford from the maid bicycle show in Portland, Oregon. You may recall if you're a listener from last year that I attended the show. In 2023 and had dozens of interviews with fantastic frame builders from around the country. I super enjoyed the show, the experience, the overall vibe of the show.

So I was thrilled to get some communication from echos communications that the show is on. Again for 2024, I wanted to get a little bit of the backstory and inspiration for the show. And learn some secrets about the upcoming show in 2024. Little did I know at the end of this episode, I was going to learn about yet another exciting new development. I'll leave you with that.

And we'll wait till the end, until we find out that secret from Billy. But before we get started, I do need to thank this week. Sponsor a G one. Taking care of your health. Isn't always easy, but it should at least be simple. That's why for me, for the last decade, I've been drinking age one every day, no exceptions.

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Okay, let me go back a decade and explain why. became an essential part of my daily routine. I come to recognize that nutritionally, I just wasn't covering my bases with my diets. I was often cutting corners and just not getting the nutrients and vitamins I was looking for. I started thinking about taking a multivitamin or multiple multivitamins. And that didn't drive with me as well.

I knew I wasn't going to be able to maintain consistency. Without something simple in my life. But with ag one, I discovered that it's a simple powder that's mixed with water. Can do it very quickly. And it has everything and more than I was looking for. So I introduced into my life and I haven't gone back. Over a decade, which is pretty incredible for a product like this.

So if there's one product I had to recommend to elevate your health that's ag one. And that's why I've partnered with them for so long. I think they've been part of the show for over three years now. So, if you want to take ownership of your health, start with a G one. Tri AIG one and get a free one-year supply of vitamin D plus K2. And five free A