Blazing New Paths in Gaming and Fashion With Greg Selkoe

Greg Selkoe is the Co-founder and CEO of XSET, an esports lifestyle gaming brand. Renowned for his pioneering contributions to e-commerce, entertainment, and esports, he previously founded the Boston streetwear company Karmaloop, driving it to over a billion in lifetime revenue. He also served as the President of FaZe Clan, boosting its revenue to $400 million before exiting. 

An alumnus of Harvard's Kennedy School of Government and Y Combinator, Greg has been honored as Ernst & Young’s Entrepreneur of the Year, one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs, and a Summit Series Top 35 Entrepreneurs under 35.

In this episode…

What does it take to revolutionize an industry not once but multiple times? How do industry pioneers turn creative concepts into lucrative ventures that resonate across generations?

Greg Selkoe, a trailblazing business leader, transformed his passion for lifestyle brands into highly successful entrepreneurial ventures. From his pioneering e-commerce success with Karmaloop to his instrumental leadership at FaZe Clan and the evolution of his new venture XSET, Greg’s story highlights an unrelenting pursuit of innovation. By focusing on content and celebrity partnerships, XSET has grown rapidly, creating a community-centered brand that merges gaming and lifestyle. He emphasizes the value of resilience, pivoting, and mentorship, drawing from experiences with impactful mentors. Through his revolutionary approach, Greg redefines industry boundaries, making significant strides in gaming and fashion.

In this episode of the Growth Fire Podcast, Kevin Hourigan welcomes Greg Selkoe, the Co-founder and CEO of XSET, to discuss the art of pivoting in entrepreneurship. Greg shares his remarkable journey, from a creative kid with learning disabilities to a widely recognized fashion industry pioneer. He highlights the role of audience-building in XSET’s development, the power of content in driving business growth, and how philanthropic work fosters a positive company culture.