Scott Maroney is the President and Co-owner of Crazy Shirts, a t-shirt and clothing brand founded in Hawaii. In his role, Scott drives retail sales and profitability across the United States through creativity, exceptional customer service, and innovation. His 25-year journey in the retail industry includes experience at outlet shopping malls with Phillips-Van Heusen and operating 14 Champs Sports stores owned by Foot Locker.
Scott specializes in retail management, training and development, visual merchandising, marketing, direct-to-consumer, ecommerce growth strategies, and running brick-and-mortar stores. In addition to his corporate responsibilities, he served as the Chairman and board member of Retail Merchants of Hawaii from 2016 to 2018, was recognized as one of PBNs 40 under 40, and was named Retailer of the Year in 2019.
In addition to fostering a sense of shared responsibility and accountability, resilient cultures inspire confidence among team members, preparing them to deal with crises. What can you learn from a company that’s leveraging resilience and impactful leadership for growth?
For retail executive Scott Maroney, the hallmark of resilient leaders lies in their capability to create feelings of belonging in the workplace. He credits Crazy Shirts’ success to instilling loyalty and prioritizing employees during challenges and crises. Reflecting on the company’s response during fire outbreaks and the pandemic, he cites examples of team leaders who demonstrated remarkable resilience and adaptability, going above and beyond to support employees and find new ways to retain them. Additionally, he highlights the importance of coming together and supporting each other during difficult times. Beyond the internal support system, Scott describes how the Young Presidents’ Organization (YPO) has supported Crazy Shirts during crises, providing a platform for members to share updates and encourage each other.
In this latest installment of the Growth Fire Podcast, Marc Reifenrath welcomes Scott Maroney, the President and Co-owner of Crazy Shirts. Together, they discuss the importance of leadership, culture, and resilience in a retail business. Scott shares insights on retail management, training, and vertical company operations and his experience with YPO.
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