What if you could grow your gym to full capacity—without spending a dollar on ads? Laurel Roach reveals the strategy that helped her do exactly that.
In this episode of The GSD Show with Mike Arce, fitness entrepreneur and Alloy franchise partner Laurel Roach breaks down the referral and relationship marketing system that’s fueling explosive growth at her North Scottsdale location and how you can do the same. A former corporate executive turned purpose-driven business owner, Laurel shares the mindset, tactics, and community-building playbook that helped her go from cold start to sellout.
You’ll learn how to build high-value partnerships with local businesses, create authentic cross-promotions that drive leads, and launch member-get-member referral programs that feel good and convert. Laurel also opens up about overcoming rejection fears, her journey from burnout to impact, and how she’s creating a ripple effect of transformation for her members, her team, and her family.
Chapters:
(00:00) Introduction
(03:12) From Janitorial Sales to Gym Owner: Laurel’s Backstory
(08:45) The Service-First Mindset Behind Her Referral Success
(16:51) How to Build Local Partnerships That Actually Drive Leads
(21:10) Scripts, Social Tactics & Real Walk-In Conversations
(30:22) Creating the Scottsdale Wellness Collective
(34:46) The Instagram Strategy That Launched Her Studio
(41:53) Monthly Referral Events That Convert on the Spot
(47:16) Rejection Proof: How to Sell Without Fear
(52:13) The Real Close Rate—and What Success Really Looks Like
🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover
Connect with Laurel
https://www.instagram.com/laurelroach
https://www.instagram.com/alloyscottsdalegrayhawk
https://alloypersonaltraining.com/location/scottsdale-grayhawk-az/
More From Loud Rumor
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LinkedIn: http://www.linkedin.com/company/loud-rumor
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Twitter: https://twitter.com/LoudRumor
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