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June 10, 2025 49 mins

If you've ever blamed your marketing agency for poor results, this episode will challenge everything you think you know about paid ads, lead generation, and agency relationships. 

Adam Kifer joins Mike Arce to reveal why most gym and martial arts studio owners fail with ads—and what separates the top performers from the frustrated ones. From community-driven lead strategies like “business baskets” to retargeting hacks and onboarding that actually works, this is your new playbook for scaling smarter.

Chapters
(00:00) Introduction
(02:57) The #1 Key to Agency Success
(06:18) Stop Treating Agencies Like Vendors
(09:45) This $450 Local Strategy Got 250 Leads
(15:14) Retargeting That Actually Works
(28:57) Social Proof That Drives Real Conversions
(34:05) The 3 Levers That Actually Grow Revenue
(36:22) Why Most Gym Owners Ignore Critical Metrics
(40:57) How Adam Accidentally Built a 50-Client Agency

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More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
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Twitter: https://twitter.com/LoudRumor

Connect with Adam Kifer
Instagram: https://www.instagram.com/adamkifer
YouTube: https://ww.youtube.com/⁨@adamkifer⁩  

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