Kayla Grayson is the COO of Viles & Beckman, LLC, a personal injury law firm. In her role, she leverages her 17 years of Navy leadership experience to scale the firm and cultivate a culture of excellence. With 14 years of experience in the legal field, Kayla has held various positions, including Legal Assistant, Case Manager, and Paralegal. She is also a Founding Board Member of the Viles & Beckman Foundation, a nonprofit organization that inspires positive change in Southwest Florida by fostering growth, education, and engagement.
Brandon Dawson is a Founder Member of the Thumbs Up Guys at Miller, Dawson, Sigal & Ward, LLC, a personal injury law firm where he practices general civil litigation, including workers' compensation, automobile accidents, and other serious injuries. As a strategic thinker and innovator, Brandon manages the firm's growth and marketing initiatives. He has spent the past decade disputing with insurance companies on behalf of injured individuals.
In this episode…
Law firms are often slow to adopt new technology, with many accustomed to manual operations. Yet with technology tools advancing rapidly, firms must keep pace. What tools can you leverage in your business, and how can you obtain buy-in from your team?
Automation is one of the most influential tools law firms can use to streamline operations. Retrieving and processing records and other forms of legal discovery is an arduous process, so industry changemaker Kayla Grayson has implemented an automation tool that lowered her firm's average retrieval time from 58 to 22 days. Marketing is another pain point for law firms, so legal leader Brandon Dawson automates campaigns and data collection for precise targeting. Rather than rolling out new technology without obtaining buy-in, Kayla and Brandon recommend identifying your team's key issues and demonstrating how these tools can solve them.
In today's episode of The Guts and Glory Show, Luis Scott travels to Austin to interview Kayla Grayson of Viles & Beckman, LLC and Brandon Dawson of Miller, Dawson, Sigel & Ward, LLC. They discuss how law firms can grow using technology. The pair also share three to five data points law firms should collect, how to build a firm in 2024, and the significance of data transparency.
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