Marketing Your Law Firm

Bo Royal is the Co-founder and CEO of Pareto Legal, a growth marketing agency helping injury law firms multiply their revenue. Before founding Pareto Legal, he worked at eBay’s Enterprise Marketing Solutions division, where he led teams of digital marketing experts and specialists overseeing $250 million in annual advertising budgets. Bo has worked with renowned brands, including Aeropostale, Calvin Klein, Dr. Martens, and Kate Spade.

In this episode…

PPC marketing is an emerging tool for law firms to acquire clients, but many firms are hesitant to invest in a strategy regarded as competitive. However, with a consistent lead generation system, this method can yield a high ROI. How can you invest in PPC and other marketing strategies to boost your firm’s revenue?

With experience leading marketing efforts for high-profile clients, Bo Royal affirms that 20% of your marketing efforts drive 80% of your cases. To unlock this growth principle, you should allocate your budget by focusing on bottom-funnel digital marketing tactics. These include PPC advertising and retargeting campaigns. Bo also recommends developing a system to generate incremental leads, allowing you to manage and track campaign metrics.

In today’s The Guts and Glory Show episode, Luis Scott welcomes his guest Bo Royal, the Co-founder and CEO of Pareto Legal, who talks about marketing campaign strategies for personal injury firms. Bo shares the average cost-per-acquisition for PPC campaigns, how to measure your marketing efforts, and the difference between product and service-based marketing.