Episode #293: How Institutions Can Turn Parents into Advocates, Donors, and Mentors

Amy Swank, Executive Director of Parent and Family Programs at the University of Oregon, joins Dustin to unpack the transformative potential of family engagement in higher ed. Drawing on two decades of experience and her work with CampusESP and AHEPPP, Amy shares how institutions can strategically cultivate meaningful, lifelong relationships with parents and families—not just for student support, but to boost philanthropy, increase retention, and foster belonging.

Guest Name: Amy Swank - Executive Director of Parent and Family Engagement, Philanthropy, and Student Life at University of Oregon

Guest Social: LinkedIn

Guest Bio: Amy Swank brings over 20 years of experience in higher education and currently serves as the Executive Director of Family Engagement, Philanthropy, and Student Life at the University of Oregon. A nationally recognized leader in parent and family engagement, Amy has a deep understanding of what families expect and need throughout their students' college journeys. At Oregon, she has built innovative programs that connect families to campus life, foster philanthropic support, and directly enhance the student experience.

Amy is known for building meaningful, lasting relationships with families through intentional communication, proactive support, and inclusive opportunities for involvement. Her work not only strengthens the university's connection with families—it creates tangible impact for students. Amy also served as Past President of AHEPPP: Family Engagement in Higher Education, where she helped shape the national conversation around best practices in family engagement.

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Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/

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