The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

A Marketing show where we discuss how to market your business with integrity by disrupting the current Marketing Paradigm and bringing the Human(e) Connection back to marketing. We also discuss entrepreneurship, personal & business growth, online selling & making a difference. Read the Humane Business Manifesto at Past guests include Chris Brogan, Mark Schaefer, Dorie Clark, Tara McMullin and many more.


February 23, 2024 34 mins

In today’s episode, we’re diving into the world of pitching, but not as you know it. Forget the dread and discomfort often associated with pitching; with our guest, Rachel Allen, we’re exploring how to turn it into a process of genuine connection and growth.

You’ll discover why pitching feels challenging, how to embrace it authentically, and strategies tailored for introverted solopreneurs. We’re also covering practical tips on tra...

Mark as Played

Allow me a moment to share a bit of context and details about the Marketing Like We’re Human aka The Client Resonator program that's starting again on March 14th. This is my flagship 3month program that is tightly linked to this podcast, because it follows the same framework: the 7Ps of the Humane Marketing Mandala. It’s a deep dive into these 7Ps to help you discover who you are, what your passion is and then bring m...

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In today's episode I’m welcoming Melissa Davis to talk about how to get clarity and direction in our business by knowing our values. We delve into the crucial process of translating our values into tangible actions and enabling us to authentically 'walk our talk.'

Join us as we explore how this deep reflection on our values not only aligns with our purpose but serve...

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January 26, 2024 46 mins

In today's episode I’m excited to welcome Louise Taylor, a heart-centered marketing expert and a member of our Humane Marketing Circle. Louise brings a wealth of experience from her transformative journey in both corporate and creative realms.

In this enlightening conversation, we explore how truly understanding yourself is key to standing out authentically in busin...

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Welcome back to the Humane Marketing podcast with me, Sarah Santacroce, where we support a business approach that resonates with today's conscious clients through humane, ethical, and non-pushy practices.

In this special solo episode, I thought I’d reintroduce myself and share a bit more about who I am. The whole human. So I share a little bit about my personal self...

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December 15, 2023 37 mins

In this week’s episode, I chatted with Dr. Renée Lertzman, a renowned psychological researcher shaping climate change action through psychology and sustainability.

We discussed the theme 'Becoming' and its impact on societal shifts towards sustainable practices and also explored the transformative power of personal change for a more humane business world and the vit...

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December 1, 2023 49 mins

Join me and guest Mark Silver in a deep dive into ethical pricing, dissecting models like "pay what you can" and the intriguing "pay from the heart."

Mark, drawing from his new book "Heart Centered Business," emphasizes the crucial elements of transparency, balance, and assertiveness in pricing. The discussion explores ethical selling, treating clients individually,...

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This week I had the pleasure of delving into a deep conversation with Patrick Geary in our latest podcast episode. Brace yourself for a paradigm shift as we explore the realm of Quantum Marketing.

Patrick, a seasoned quantum coach, astrologer, and time magician. In this episode, we redefine success, liberate ourselves from the confines of marketing "shoulds," explor...

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November 3, 2023 33 mins

In this episode of the Humane Marketing podcast, we dive into the art of 'Authentic Outreach' with special guest Caroline Leon. We explore how reaching out genuinely can profoundly impact your business, especially for solo entrepreneurs. Caroline, a seasoned business coach, shares practical tips and strategies for making authentic connections, differentiating authentic outreach from traditional networking, and...

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October 20, 2023 38 mins

In this episode of the Humane Marketing podcast, we dive into the ‘P’ of Pricing, exploring the art of authentic pricing conversations and strategies with our guest, Nikki Rausch, CEO of Sales Maven. Our conversation covers essential topics such as whether to list prices on your website, how to approach pricing objections, the delicate balance between transparency and personalization in pricing, and much more.

Join us in this discu...

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In this episode of the Humane Marketing podcast, we venture into the 'P' of People as part of our ongoing exploration of the 7Ps of the Humane Marketing Mandala.

Join me in a conversation with Cara Steinmann, the visionary founder of the Ravel Collective and host of the Ravel Radio podcast. Together, we delve into the art of authentic networking, emphasizing the imp...

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September 22, 2023 26 mins

Today's conversation fits under the P of Personal Power

If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala.
(If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at It c...

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September 8, 2023 38 mins

In today's episode, we dive into the P of Passion with our guest, Sophie Lechner, founder of The MAGNET Model.

Join us as we explore Sophie's passion, the impact of her passion project, the Marketing Mutiny, and how it all fits into the bigger picture of humane marketing.


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August 25, 2023 57 mins

Join us for another episode as we dive into the world of communities with the Eddy Augusto, the community facilitator of the Humane Marketing Circle. Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the essence of "Community" and explains the numerous benefits of communities, for its members and the brand. Eddy's defin...

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August 11, 2023 48 mins

In today's episode, we sat down with James, a Freelance Web and Graphic Designer based in Bedford, Bedfordshire, who brings a wealth of experience in creating websites for Coaches.

During our chat, we covered a lot of useful topics that can really help you level up your coaching website. We started by demystifying the differences between graphic and web design. Then...

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July 28, 2023 54 mins

In today’s episode, we delve into the vital “P of Pricing” as we sit down with Patty Block – a business advisor, pricing expert, author, and empowering speaker.

In our conversation, we explore the intriguing relationship between broken cookies and our limiting beliefs with pricing, the challenge of being affordable for everyone while avoiding burnout, and effective techniques to communicate the true value of our services before rai...

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In this episode we dive into the topic of service lines. In this solo episode I explore the relevance of service lines for service-based businesses and draws parallels to product lines commonly used in product-based businesses. I explain how service lines can provide clarity, structure, and differentiation to offerings.

Using the example of the Humane Marketing serv...

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June 30, 2023 47 mins

In this week’s episode of The Humane Marketing Show, we have the pleasure of speaking with Tom Greenwood about the concept of a Humane Web. Tom is the co-founder of Wholegrain Digital, a trailblazing digital agency that prioritizes sustainability as a Certified B Corp. Renowned for his expertise in business, design, and web technology's role in addressing en...

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June 16, 2023 51 mins

In today's episode, we have the honor of speaking with Jeffrey Shaw, an author and advocate for self-employed business owners. Jeffrey is not only the author of the "LINGO" and "The Self-Employed Life," but also the host of the popular podcast with over two-million downloads, and the founder of the Self-Employed Business Institute. In this episode, we delve into the concept of the Self-Employed Ecosystem, enco...

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Today I’m talking to Christine, a Humane Marketing Circle member and Creative Start-Up Coach about passion and happiness.

Join us for a thought-provoking conversation with Christine Michaelis, author of the book “The Happiness Formula.” We explore the intriguing question of why some business owners find greater happiness in their endeavors than others. Throughout our discussion, we uncover a treasure trove of insights, examining th...

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