Bring Flow Into Your Business by Copying Nature

In this inspiring episode, I’m joined by Jessica Lohmann to explore how nature can guide us back to more meaningful, ethical ways of doing business.

We talk about Jessica’s journey from corporate marketing to founding Marketing by Nature and Ethical Brand Marketing, and how reconnecting with nature — and ourselves — can shift not just our business practices, but our entire mindset.

From animal wisdom to simple daily rituals, Jessica shows how observing and honoring the natural world can bring more flow, purpose, and integrity into the way we work.

In this episode we talked about:

• How Jessica’s frustration with harmful, manipulative marketing led her to create Marketing by Nature and Ethical Brand Marketing
• The connection between our disconnection from nature and many societal problems
• How nature — especially animals — can inspire our business and marketing practices
• The role of spirit animals and how Jessica uses animal wisdom (like the misunderstood hyena) to guide her marketing and business decisions
• Daily practices to reconnect with nature, from simply walking outside to using oracle cards and observing animals
• The shift in mindset needed to make time for nature, embodiment, and rest — even as entrepreneurs

Watch this episode on YouTube

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Speaker 0:  hey, jessica. how are you? hello? i'm fine. how are you? yes, i'm good. hot, but good. yeah. same there. yeah, really looking forward to this, to this commerce conversation around marketing and nature. it's funny, it's like probably a year and a half or so that it comes up all the time, this topic of nature. and so when i started to see your linkedin posts, i'm like, yeah, she's someone i want to talk to on the podcast. so here we are. yeah. welcome. you have a program called marketing by nature. right. you have a business. remind me of the name of the business. ethical brand marketing. right. okay. so we have the ethical in common as well. but what really got my attention was the marketing by nature. so, yeah, tell us more about how this became your focus.

Speaker 1:  yeah. well, i do have a marketing degree. so i got that in 1991, and i worked in corporate, you know, for a long time and and moved to germany in 1995, so pretty early in my career. and i just watched because i graduated in 1991. we didn't have computers back then. right? like, only a few people did. so i watched how the internet basically increased the harmful manipulation in marketing over the years. and because before, it was just a little, like, false advertising. you know, it was still damaging, to some extent, but not to the, yeah, to what we have today. so it basically grew out of my frustration, of how marketing has been abused over the years. and also, like, with the nature part, because i'm very connected with nature, i've always, you know, we we went camping when i was young. i worked for veterinarians during high school and college. so i've always had this connection with animals. and, and i truly believe that the root cause of all our societal problems is our complete disconnect from nature. and there are people who will tell you, like, when that happened. it started when we start started, wearing shoes with rubber soles and, you know, those are kind of, yeah, i'm not really sure, but the industrial revolution definitely, helped with that disconnect. and so what i feel is that if we connect with nature, we are completely different people. like we actually find ourselves again and we respect ourselves. we don't criticize ourselves. we find love and also with other people and it just, yeah. so i just also feel, which i'm sure we'll talk about, throughout this conversation, how nature can really inspire us, how other species can inspire us, and also how we how we're all connected and how we can work together, to, yeah, to solve these super wicked problems that we've caused as one species.

Speaker 0:  so yeah. do you feel like like you said, you you've been, you know, super interested in this since 1991, which probably a lot of listeners, including i mean, including myself in 1991. yeah. nature was just this thing that we, you know, spent some leisure time in, but it wasn't yet we, there was no talk yet about reconnecting with nature. that is to me at least fairly recent. so did you all these years, because i, i know for humane marketing, the, the, this idea of, you know, doing marketing in a different way. for me, it started in 02/2006. right. which is like later much later than 1991. and even so, from 2006 till actually, no. not not even 02/2006. that's when i started my first business. it's more like 02/2018, i started talking about gentle marketing. and so for all thi