Create Meaningful Group Programs

Curious if a group program is the right next step for your business? In this new episode on the Humane Marketing podcast, Sarah Santacroce talks with group program expert Kerry Dobson about the power of small, interactive groups.

Together, they explore what truly defines a group program, the unique benefits of intimate settings, the facilitator’s role, and the importance of understanding your “why” before getting started. If you’re an entrepreneur seeking clarity and a more humane approach to group offerings, this conversation is for you.

In this episode we talked about:

• The definition of a group program and how it compares to other offerings, such as online courses or memberships.
• The distinction between large-scale “guru” group programs (one-to-thousands) and smaller, more intimate groups, and the impact on transformation and participant connection.
• The unique value and magic that happens in smaller, intimate groups, especially regarding participant-to-participant connection and transformation.
• The facilitator’s role in group programs and why it can be more powerful to host smaller groups rather than large ones.
• The business and impact considerations of running small versus large group programs, including the challenges and benefits of each model.
• The pitfalls of trying to emulate large-scale group models when starting out, and the importance of building impactful small groups first.
• The significance of understanding your “why” before creating a group program, and the questions to consider before deciding if a group program is right for you.
• A sneak preview of what we’ll work on during the Collab Workshop with Kerry on July 2nd. If you’d like to join us go to humane.marketing/workshop

Watch this episode on YouTube