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October 4, 2024 50 mins

In this episode, Erno Hannink joins me to explore how mission-driven entrepreneurs can make decisions that align with their values and create meaningful change.

We dive into the power of habits and decision-making, discussing how aligning choices with personal values reduces mental fatigue and fosters personal growth. Erno shares insights on the importance of courage, and how businesses can go beyond profit to make a positive impact on society and the environment.

Tune in to discover practical ways to build habits that lead to lasting change, both in life and business.

Here's what we talked about in today’s episode:

  • How aligning decisions with personal values can help automate decision-making and reduce mental fatigue
  • The impact of social media and news consumption on decision fatigue and mental health
  • The importance of courage in decision-making, especially when aiming to create impactful changes in life and business
  • How incorporating habits like gratitude and regular check-ins can enhance personal growth and communication
  • How small, consistent changes in decision-making and habits can lead to lasting impact in our personal lives and the broader community
  • Why businesses should go beyond financial success to consider their impact on society and the environment
  • Erno's decision book, which helps improve the decision-making process by reflecting on the journey, not just the results

Free Info Session on October 9th.

Watch this episode on YouTube

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Intro with music NEW 2022: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing.

Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month i

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