Email Marketing with Empathy

In this episode of the Humane Marketing Podcast, I'm joined by Bev Feldman who shares her refreshing perspective on email marketing rooted in empathy rather than manipulation.

Together we explore how conscious entrepreneurs can build authentic connections through their email communications by prioritizing consent, transparency, and genuine value. Bev reveals her ALIGN framework that transforms traditional email marketing into a trust-building process, helping you connect meaningfully with your audience without resorting to aggressive sales tactics.

Whether you're struggling with low engagement or feeling uncomfortable with conventional marketing approaches, this conversation offers practical strategies to make your email marketing more human, ethical, and ultimately more effective.

Discover how respecting your subscribers' agency and meeting them where they are can create stronger relationships and better business outcomes.

In our time together, we talked about:

• The importance of consent in email marketing and not adding people to lists without permission
• How Substack functions as both a newsletter platform and community
• Best practices for email marketing with empathy, including the contrast with typical sales funnel approaches
• What engagement really means in email marketing (beyond just open rates)
• Using storytelling to build genuine connections through email
• Common mistakes people make with email marketing tools
• Finding the balance between automation and personalization in email marketing
• The upcoming workshop on April 2nd and Beth's ALIGN framework for email marketing

Watch this episode on YouTube

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Speaker 0: hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zaneckroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers. mama bear of the humane marketing circle and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meet ups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. welcome back, friends. tod