Partnering on a new Group Program – Bonus Convo No. 1

In this heartfelt and honest conversation, I’m joined once again by Kerry Dobson as we explore what it really looks like to co-create a meaningful group program.

We talk about the power of true collaboration, the importance of aligned values, and the beauty of building something new together—with transparency, curiosity, and care.

If you’ve ever wondered how to design group experiences in partnership (and with integrity), this episode will both ground and inspire you.

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Speaker 0:  hello, humane marketers. welcome back to the humane marketing podcast. the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah senecroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle, and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching.

Speaker 1:  hi, friends. welcome back. today, i'm kicking off a little bonus series of short episodes that fit the p of partnership. as always, if you're familiar of the show, you already know that i'm organizing the conversations here around the seven p's of the humane marketing mandala. and if you're new here and don't know what kind of mandala i'm talking about, well, you can download your one page marketing plan with the seven p's of humane marketing that come in the form of a mandala. and you can do that at humane.marketing forward slash one page, the number one, and the word page. and this comes with seven email prompts to really help you reflect around these seven p's for your business. so, again, this conversation really fits the p of partnership. so you've heard carrie dobson before in episode 213. and if you haven't listened to that one yet, i highly recommend it. we talk about meaningful groups and whether having a group program is a good next step for you. you can go to humane.marketing/hm213 if you haven't heard that episode yet. so carrie and i hosted a collab workshop together and really felt a strong synergy forming, so we thought we'd follow that thread, especially when i told carrie i was ready to create a new program based on the selling like we're human book called how to sell in 2026 and beyond. because just as a refresher, carrie is a small group specialist who focuses on creating meaningful group programs. so we decided to partner on this new bro program that i will kick off with a beta group in november. and carrie will actually join the program as a co facilitator and