Partnering with AI in a Human(e) Way

In this episode of the Humane Marketing podcast, Sarah speaks with Marc Winn about how AI and automation can enhance human interactions and support meaningful connections when used with the right intentions.

They explore the impact of AI on marketing and the workforce, reflecting on how businesses can shift from manipulation to empowerment.

Together, they discuss the ethical implications of AI, the role of marketers in creating positive and healing stories, and how heart-centered entrepreneurs can embrace technology to build community, foster trust, and stay present amidst rapid change.

This episode is a thoughtful guide for those looking to partner with AI in a human(e) way.

Here's what they talked about in today’s episode:

• How AI and automation can enhance human interactions and marketing, and the importance of using these technologies with the right intentions to support meaningful connections.
• The impact of social media, AI, and automation on the workforce, questioning the future of employment and the potential for a reevaluation of what we sell and how we find meaning in our work.
• The ethical implications of AI, particularly in marketing, and the need to shift from manipulating people's subconscious drivers to empowering them.
• The role of marketers in creating positive, hopeful stories that inspire deep connection and trust, viewing marketing as a form of healing.
• The concept of mutual exchange in business and how businesses can foster connection and community while leveraging technology like AI.
• How businesses and individuals can build optimism and focus on creating something better amidst the rapid technological changes.
• The importance of focusing on the present and using AI to create deeper connections, rather than amplifying attention-seeking behavior.

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Parterning with AI in a Human(e) Way

Intro with music NEW 2022: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who disc