Partnering with Creativity

In this episode of the Humane Marketing podcast, I’m joined by Myriam Martinez to explore the transformative power of creativity in business. We dive into how art and creative expression help us move beyond overthinking, cultivate self-trust, and create spaciousness in our work.

Myriam shares how partnering with creativity can bring more clarity, embodiment, and authenticity to both business and life. We also discuss the “Wild Woman” archetype, reframing marketing as self-expression, and the role of right-brain thinking in shaping a more humane, sustainable future.

If you’re a conscious entrepreneur looking to infuse more flow, intuition, and artistry into your business, this episode is for you!

In this episode, talked about:

• How art and creativity serve as partners in self-expression and emotional well-being.
• The connection between embodiment and artistic expression.
• How engaging with creativity helps shift from overthinking to a more relaxed state.
• The parallels between childhood creativity and freeing our thinking as adults.
• The importance of spaciousness in business and how creativity fits into that.
• Using artistic expression as a tool for healing, self-discovery, and business clarity.
• How to reframe marketing as an expression of self rather than a task.
• The “Wild Woman” archetype and its connection to creativity and self-trust.
• The role of right-brain thinking in shaping a more humane, sustainable future.
• Practical ways to start incorporating creativity into daily life and business.

 

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Speaker 0:  hey, miriam. so good to hang out with you on the podcast. first time. yay. i'm

Speaker 1:  so happy to be here, sarah.

Speaker 0:  we made it happen, finally. yeah.

Speaker 1:  yes.

Speaker 0:  yeah. really looking forward to talking about partnering with creativity. that's what i called this episode. uh, it's the p of partnership. and, yeah, let's talk about partnering with creativity. i think, you know, you are the best person to dive into this topic, and we just kind of talked a little bit before hitting record it. this how much creativity and art brings us, especially in the times that we're living right now.

Speaker 1:  right.

Speaker 0:  so let's start there. how how do you feel about art, and what do you see with your clients? uh, what what it does for them?

Speaker 1:  well, we were talking a little bit before coming on about the state of of the world, so to speak. right? um, and i mentioned that art making for me especially has been such a resource. right?

Speaker 0:  right.

Speaker 1:  and the way that i see creativity as a partner, right, and as a support system is that it allows you to express things that you might not either be totally aware need to be expressed. right? mhmm. or that may be hard to express on a verbal level. so it helps you access things that, you know, you may not have any connection to. and once it's on the art piece, then that's when the insight comes or the awareness comes or, you know, new information comes. and often, you experience a lot of relief and release at the same time

Speaker 0:  yeah.

Speaker 1:  depending on the kind of art making that you're you're into.

Speaker 0:  so it's kind of the subconscious coming into, yeah, the paper or the terracotta or whatever, the papier mache, whatever you're using. uh, it kind of expresses itself in that form. is that what you're saying?

Speaker 1:  yes. exactly. exactly. and, you know, for for me and the work that i do, i what i notice with clients is and in myself, you know, i think it's part of the human condition, so to speak, is that we get in our heads