Radically Rethink Business

In this episode of Humane Marketing podcast, I’m joined by Polly Hearsey for a deep and refreshing conversation about radically reinventing business.

Together, we explore how heart-centered entrepreneurs can move beyond fear-based tactics, align with natural rhythms, simplify offerings, and build businesses rooted in service, integrity, and community. If you’re ready to treat your business as a living, evolving ecosystem—and break free from outdated rules—you’ll find inspiration and real-world guidance here.

This is business reimagined for a more humane world.

Here’s what we discussed in this episode:

• Buyers are more skeptical and seek authenticity over hype.
• Clients sense the true intent behind messaging; fear- or scarcity-based offers don’t resonate.
• Aligning business with natural and seasonal rhythms creates a more sustainable presence.
• Flexibility is key-evolve offerings in real time based on current needs.
• Simplifying offerings-less but deeper-better meets people’s needs.
• Treat business as a living, evolving ecosystem rather than a machine to optimize.
• Root work in service and integrity instead of focusing solely on profit.
• Shift away from endless growth; redefine success through depth and impact.
• Build business around community, connection, and co-creation rather than competition.
• Practice courageous listening to ourselves, clients, and the world-and act on what we hear.
• And most importantly, break all the rules and question all the assumptions you have around business.

Watch this episode on YouTube

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Sarah Santacroce: Hi, Polly, it's good to speak to you again.

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Polly Hearsey: Thanks. You know, I always enjoy coming to talk to you because it's just it's fun to suggest. Go where we go. It's it's all.

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Sarah Santacroce: Yeah.

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Polly Hearsey: Light.

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Polly Hearsey: Thank you.

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Sarah Santacroce: Yeah, it's kind of like one of the things that I feel like. That's my zone of genius. And I know it's yours to.

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Sarah Santacroce: you know, reimagine, rethink differently. And so really, that's what I want to do today. And I was just telling you, I think we can do half of the episode or the beginning of the episode about today, right now and then look into the future. So so yeah, let's let's start there. You know, it's quite the time we live in. And there's

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Sarah Santacroce: there's probably I can sense the fear in entrepreneurship. And yeah, I'm just

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