Ever wondered what happens to those domain names gathering digital dust in your GoDaddy account? In this episode of The Index, host Alex Kehaya sits down with Michael Ho, Co-founder of D3, to explore how blockchain technology is transforming the overlooked world of domain trading and ownership.
The domain industry hasn’t changed much since the ’90s. Selling a valuable name still involves clunky escrow services, manual transfers, and broker fees that can eat up 25% or more of your sale. D3 is changing that—by tokenizing domains as programmable digital assets on-chain.
What makes D3’s approach unique is its seamless integration. Instead of building a new siloed system, they’re bringing Web3 functionality directly to where domain owners already are—through familiar registrar interfaces. Soon, you’ll be able to tokenize, trade, lease, or fractionalize your domains with just a few clicks.
At the heart of it all is Doma, the first DNS-compliant blockchain network. D3’s DomainFi platform runs on Doma, bridging traditional Web2 domains with Web3 ecosystems. The result? New sources of liquidity, distribution, and innovation—unlocking value in what’s currently a $350B+ real-world asset class.
The biggest surprise? Half of all domains aren’t even being used—just sitting idle. D3’s technology brings those names to life, enabling domain holders to tap into new financial use cases, from collateral to leasing and beyond. And with the recent launch of .sol as an official top-level domain on Solana, the bridge between Web2 and Web3 is getting stronger by the day.
Whether you’re a domain investor, builder, or simply curious about the next wave of internet infrastructure, this conversation reveals what’s possible when the world’s original digital assets go decentralized.
🌐 Learn more at: https://d3.inc/
🐦 Follow D3 on X: https://x.com/d3inc
🎧 Subscribe to The Index for more founder-led conversations at the frontier of Web3, AI, and open internet innovation.
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