“I was 50 years old when I started using Linkedin. I thought there were a million reasons it wasn’t going to work for me.”
That was Wayne Breitbarth. He went on to write The Power Formula for Linkedin Success, selling over 100,000 copies. I asked Wayne to unpack why Linkedin is the most strategic platform for industrial, B2B, and manufacturing companies.
The short answer: it’s is not just another social media platform, it’s the database we never had.
Check out Wayne’s worksheet on how to use “connections of” the essence of LinkedIn, and what Wayne calls the “referral filter”.
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