Personal Brands That Matter w/ Alan McLaren

Are you truly leading with your unique perspective, or just adding to the endless online noise holding back your influence? On this episode of The Influence Economy Podcast, host Shayna Davis sits down with Alan McLaren, co-founder of Strata Originals and a seasoned expert in personal branding for CEOs, executives, and entrepreneurs. With over two decades of leadership experience and having coached more than 600 CEOs in just two years, Alan brings a wealth of knowledge about what it truly means to stand out as a thought leader in today’s noisy marketplace. Together, Shayna and Alan unpack how to go beyond simply being “visible” and instead deliver genuine value through an authentic point of view. Whether you’re an entrepreneur, a corporate executive, or just looking to elevate your personal brand, this conversation dives deep into the real difference between making noise and making an impact. Shayna and Alan also explore why corporations are now encouraging their leaders to step out from behind the company logo, how trust is built in both entrepreneurial and corporate spaces, and the mindset shifts necessary—especially for women—to take up space and own their influence. Tune in for practical tips, thought-provoking perspectives, and actionable steps to help you communicate your uniqueness, lead with purpose, and turn influence into real results. What We Cover: What separates a true thought leader Top ways to stand out with a personal perspective that gains attention What must shift in order to lead and influence others effectively Much more... Links and Resources: Learn more about Alan and grab his freebie HERE. Follow him on LinkedIn HERE. Ambitious Women: Take our Influence Growth Assessment HERE and discover your unique influence and how to use it boost your profitability. Follow us on Instagram :@shaynarattlerdavis Follow us on Facebook: @shaynarattlerdavis