The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.
The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business.
The Corporate Startup provides frameworks, visualisations, templates, tools and methods that can be easily applied to develop new products and business models.
We welcome author of The Corporate Startup: How established companies can create successful innovation ecosystems, Dan Toma
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