Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their sponsorship? Business expert and motorsports professional John Robbins asks Travis Roffler, Director of Marketing for Continental Tire to share the lessons learned and perspectives from his 20+ years in the tire business. Travis has an impressive resume with some of the biggest tire brands in North America. At Continental, he's built successful sponsorship programs with the IMSA Continental Tire SportsCar Challenge and with the ARCA Racing Series presented by Menards. In this episode of The Inside Racing Podcast, you'll hear directly from Travis why he feels motorsports is such an important piece of Continental's marketing strategy. From innovation on the track reaching their consumer tires to the brand visibility and awareness created through strong partnerships, Travis is a big believer in the power of motorsports. Travis walks through how they activate their sponsorships and the key metrics he uses to evaluate sponsorship opportunities. This episode may give you some fresh ideas for how you can build stronger relationships with your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.
Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.
Want to learn more about Continental Tire? Visit them on the web www.continentaltire.com or @continentaltire on Facebook. Looking for the latest from General Tire? You can head over to www.generaltire.com or @generaltire on Facebook.
Interested in the IMSA Continental Tire SportsCar Challenge (www.imsa.com/taxonomy/term/2) or the ARCA Racing Series presented by Menards (www.arcaracing.com/)
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.