The BS-Free Service Business Show

The BS-Free Service Business Show

The BS-Free Service Business show takes you behind-the-scenes of running a business as a freelancer, creative or agency with a focus on fluff-free lessons to help you grow your own business and get paid. If you work with clients and want to create a simple AND sustainable service business, you're in the right place. The show is hosted by Scoop Studios' Maggie Patterson. You can learn more about the podcast and Small Business Boss at http://www.smallbusinessboss.co and get access to all of our shows at http://www.smallbusinessboss.co/podcast.

Episodes

May 10, 2021 19 min

When you’re trying to figure out who to trust online, you can’t just look for something sleazy or sketchy as a sign that you should skip doing business with someone.

It’s much more complex and nuanced than looking at the FB ad with a guy on a yacht and thinking, next.

It’s much more complicated, and sometimes a scammer looks and acts like your BFF or your fave academic researcher. And their marketing is designed to lure you with t...

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Have you ever felt so overwhelmed in your biz that you’re ready to light a match and burn the whole thing to the ground? 🔥

Been there, done that.

The reality of being of a biz owner is that even when things seem to be going great, the tide can turn quickly. Even something awesome like bringing a client onboard can start to make you feel like you're falling apart at the seams if you don’t actually have enough support to ...

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Language is always evolving, and with that, so should our marketing and copywriting.

Why? Because the words we choose matter.

If we want to convey the message that our business is inclusive, diverse and equitable, then the language we use needs to reflect that.

That’s exactly why in this episode, Nailah King joins me to talk about inclusive copywriting including what it is, and how to get started on being more inclusive with your co...

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How many times have you heard the advice that you need to focus on scaling your service business?

While on the surface telling someone to work on growing their business doesn’t seem like bad advice, the reality is that it’s not always time for growth. Being profitable doesn’t automatically mean you have to double or triple in size.  

In this episode, we’re going to dig into how to really build a small, simple and sustainable servic...

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If you’ve worked in the online biz world for more than a hot minute, you’ve probably noticed something —

Nothing is quite like it seems.

You buy a template, a course, mastermind or hire a coach, and once you’ve handed over your hard earned money you quickly realize you are definitely NOT getting what you thought you paid for.

Turns out you’ve fallen prey to the old “bait and switch”. And trust us when we say, so have we. 

It was wit...

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What’s the worst business advice you’ve ever received?

 

For me, when I think back on the bad business advice, there’s one thing that stands out — a whole lot of it came from people who didn’t understand very much about running a service business. People who haven’t done it themselves. People who don’t get how creative businesses work. 


Unfortunately, this bad advice can lead us to all sorts of places we don’t need to go. It can w...

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As a services business owner, have you ever felt overwhelmed trying to figure out what exactly to offer your clients?

Part of that struggle often stems from the world of online business and the revolving door of what’s trending. Some years flat-rate pricing is all the rage, other years it seems like everyone’s preaching the benefits of the VIP day model.

How do you wade through the trends and figure out what *really* makes the most ...

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Hands up if you love a great story! 

As an avid reader and a professional writer, I’ve always been fascinated by stories. And while storytelling hasn’t been a topic that I’ve tackled in a while, it hasn’t escaped my notice that the online business world continues to be besieged by an approach to storytelling that’s a weird combination of super basic and ultra toxic.

What’s the alternative? How do you tell your stories in a way that...

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The business as usual of online business is broken. But what are the alternatives?

Breaking-Free of the Status Quo of Online Business will help you take a trust-driven approach to your marketing, sales and service as a coach, consultant, creative or creator. (That’s right this isn’t just for service businesses, but don’t worry, you’re still my fave!)

In this free training we'll explore: 

- The current state of online business w...

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You’ve got a strategy for marketing and sales — but do you have a strategy for what happens after someone actually becomes your client?

Let’s face it: Clients are the lifeblood of your business. So ensuring their experience is outstanding is one of the best ways to create loyal, repeat customers who’ll help bring more clients to your door. 

In this episode we’re looking at how to create a client experience based on trust, and all t...

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When you hear the word “selling” what’s your gut reaction?

Unsure? Scared? Like you suck? Or that you could be doing much better?

The reality is that for many of us, the entire concept selling has a lot of baggage attached to it. But we can’t get away from the fact that if we want a sustainable business, selling is part of the deal.

How do we move past the nasty and negative style of sales in done in online business and do it in a wa...

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Picture it: Somewhere in the world, March 2021.

You’ve gotten yet ANOTHER sleazy email from some bro marketer trying to sell you their newest product or service, and the email is hitting you hard in all your weak spots. 

And in all the thoughts running through your head, at some point you think, “well at least I don’t do anything like that with my marketing”.

However, if you work online, you’ve very likely had bro marketing baked i...

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Have you ever bought a product or service for your business that you didn’t actually really want or need?

You started out browsing because something caught your attention and the next thing you know you’re looking around wondering exactly what happened.

I know because I’ve been there, and many times it was because I got played. I was motivated by fear and didn’t even know what was happening. 

In this episode we’re exploring why that...

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Hands up if you’ve ever heard this common refrain in the online business world:

“You gotta spend money to make money!!”

This “invest at all costs” message is designed to override logical thinking by urging you to take action and purchase, no matter what. 

These fear-based tactics are exactly why I decided to conduct a survey regarding the good, the bad, and the ugly of business investments. 

In this episode, I’m sharing the results ...

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Have you ever worked with a coach and felt like something was off? 

While coaching for business can be a great thing, with the wrong person it can be downright detrimental. And like any close relationship, there’s the possibility that abuse can occur. 

What are the red flags you need to look for when choosing to work with a coach? And what should be considered if you’re in one of these toxic relationships and your gut is screaming ...

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What is it about service business ownership that makes people want to chuck it all in and give up? 

For some reason, service businesses are often treated as “less than” in the online business world. They’re treated as though our businesses are just a stop along the way until we can do something “better”.

How do we turn the tide and make sure service businesses start getting the respect they’re due? 

In this episode we’re unpacking ...

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Ever wondered why service businesses get such a bad rap? 

Probably because we have our very own anthology of urban legends and myths that have been repeated so many times they’re now accepted as fact.

A lot of these myths and stories are designed simply to sell you something, and in the process, they challenge what we think we know about our service businesses. They mess with our heads. They shake our confidence. 

And that’s why it...

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January 18, 2021 27 min

Q: What do the online business industry and MLMs have in common?

A: Way more than they should, unfortunately. 

Yet for some reason, the online biz world seems to direct a whole lot of vitriol towards MLMs (and really, lots of other business models). 

So where’s the disconnect? How do people not see — or maybe not care — that the very thing they judge can be uncannily similar to the things they do? 

In this essay and podcast, I’m exp...

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Ever had to chase a client to get paid?

The fact is, when it comes to payments terms for your business, there are a ton of variables, so having everything nailed will make collecting your money as easy as possible.

In today’s episode, we’re talking about all things payments including payment terms, options for receiving payments, payment plans and so much more. 

Get the inside scoop right here:

https://smallbusinessboss.co/handling...

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Do you ever hear other business owners talking about their money goals and milestones and wonder HOW those numbers might even be possible?

The truth is, those goals you hear about may very well be based on fiction, not fact.

How do you set money goals that are not only attainable, but actually make sense for you and your business?

In this episode, I sit down with Financial Strategist Nechelle Bartley to discuss how we can take a fre...

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