Did you know that if you were to write a Customer Experience review on your mobile phone, it would be more emotional than if you did it on your computer? Did you also know you are more likely to tell me your email and or home address and your substance abuse history if I ask you on your mobile?
You might be thinking that this can’t be true. However, recent findings by Shiri Melumad, Assistant Professor of Marketing for the Wharton School at the University of Pennsylvania suggest that you would. It turns out that the technology we use to share information affects what we include in the content.
Key Takeaways
A few different reasons exist for this phenomenon, but what they have in common is they are related to how we feel and where we are when we feel it. Assistant Professor Melumad has a few different critical takeaways from her research for two published papers.
Recommended Actions
There are a few ways to apply this information on behalf of your organization, which include:
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