In this episode of The Intuitive Customer, Colin Shaw speaks with Andy Traba, VP of Product Marketing at NICE, about the company's new mission: Creating a NiCE World. This isn't just a rebranding message — it's a strategic shift toward unified, proactive, and AI-enabled customer experiences.
Andy and Colin explore why AI alone isn't enough, the dangers of siloed implementations, and why leading organizations are turning to platforms — not point solutions — to orchestrate connected, emotionally resonant journeys.
If your organization is serious about CX transformation, this conversation provides clear guidance on where to start, what to avoid, and how to align internal functions toward a shared customer strategy.
Quote of the Episode
"The moment you find success with AI, you'll want more. That's why you have to start with a platform — not a point solution — so your entire organization can scale, align, and deliver a truly connected experience."
— Andy Traba, VP of Product Marketing, NiCE
🔑 Key Topics Covered:
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NICE's Global Happiness Index and the emotional impact of service
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Why 37% of customers still get stuck in repeat interactions
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The risk of siloed AI and "Frankenstack" technology stacks
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Platform strategies for AI orchestration and enterprise-wide memory
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Proactive service as the new CX battleground
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Segment of one personalization and behavioral science applications
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Practical starting points for CX leaders in 2025
📎 Resources Mentioned
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NiCE - https://www.nice.com/
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NiCE Global Happiness Index Report - https://get.nice.com/2024-intl-happiness-index-report.html
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Connect with Andy Traba on LinkedIn - https://www.linkedin.com/in/andrew-traba-a75a1b3/
About the Hosts:
Colin Shaw is a LinkedIn 'Top Voice' with a massive 284,000 followers and 87,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience, Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn.
Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book called "The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things" Harvard Business Press 2025
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This podcast was undertaken in partnership with NiCE
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